How to Write a Readable Newsletter
Regular newsletters are a great way to keep in touch with your customers and add value to your relationship. They can be used to convey information, opinions, top tips and offers. But generating a…
Newsletters
Newsletter Content - What do You Write?
A newsletter is a great way to keep in touch with your customers and add value to your relationship with them. But what on earth do you put in them?…
The Long Haul of Email Marketing
Email marketing isn’t one of those things you can dabble in when the fancy takes you and then forget about it. Keeping in touch with your customers is essential, which is why your email…
Maximising Your Newsletter Marketing
Newsletter marketing is a great way to promote your business and add value to your customers - fact. But what happens once you’ve hit send? Is your carefully crafted copy forgotten about? Did you know you could use your newsletters to…
Powerful Copywriting
If I asked you to give me an example of powerful copywriting what you say? Something that catches your attention immediately A headline which draws you in Simple to read copy with lots of headings Hopefully your answer was something along those lines. Powerful copywriting is all…
Email Marketing Tips
What kind of success rate are you getting with your email marketing at the moment? Pretty good or could do better? Your electronic marketing strategy should be constantly evolving – test, test and test again until you create the optimum format and content…
Driving Traffic
If you’re an online marketer you need traffic – and a lot of it. Why? Because your traffic is your customers and more customers means more money. How do you actually get more traffic though? And, once you’ve started to get it, how do you convince them…
How Newsletters Can Build Relationships
Keeping in touch with your customers will set you apart from your competition. All too often businesses take your money and wave goodbye. But they’re missing a trick. Regular contact with your customers (and prospective customers)…
How Old is Your Email Marketing List?
Regular communication with your customers is a great way to keep them informed and to keep your name firmly etched in their minds. One of the most effective ways…
The Copywriter’s Green Cross Code
STOP – LOOK – LISTEN Those three words were probably drilled into you when you were a child. You would also do well to remember them when copywriting. That might seem a strange thing to say…
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