How to Measure Your Social Media Goals
Working our the effectiveness of your social media activities isn’t easy. For many companies, the decision about whether to start using platforms such as Twitter, Facebook and Pinterest comes down…
Working our the effectiveness of your social media activities isn’t easy. For many companies, the decision about whether to start using platforms such as Twitter, Facebook and Pinterest comes down…
YES. I could leave it there, but that wouldn’t really convince you to take the plunge if you’re still hovering around the fringes of the social media world. One of the main arguments is…
It’s a well known fact these days that employers use social media as a way of screening candidates. Your Facebook wall offers them a great insight into…
To state the obvious, Twitter is a social networking platform - is it really possible to automate being social? Let’s face it being social is about conversation, spontaneity and reacting to the comments of others. To be…
Yes. OK, leaving it there would make this the shortest blog in history, so let’s expand on that a bit. The belief that you can’t sell through…
Social media is a fantastic way of promoting your business and building relationships - but you don’t need me to tell you that. But to get the most from it, you need to have it ‘married’ to…
Most businesses will agree that social media is a great marketing tool, but few have worked out a way of getting a return from their activities. In a post on Freelance Copywriter’s Blog called The Money’s in The Relationship, I looked…
LinkedIn is undoubtedly the most powerful of all professional social networking sites. Completing your profile could open up a wealth of opportunities for…
We are turning into the ‘social generation’. Phone calls and popping in for coffee have been substituted for Facebook status updates and tweets. You may think it’s…
There’s no getting away from the fact that social media and social networking are a great way to reach a global audience. But the thing you have to remember is…