This post originally appeared on our other blog, www.freelancecopywritersblog.com, but we also wanted to share it with you here. The written word is a powerful tool when used correctly. The effectiveness of all your written marketing…
How on earth can you sell without selling? Well, if you want to sell well, it’s a concept you need to get to grips with. You see many companies that write their own marketing materials tend to…
Yes. OK, that doesn’t make much of a blog post, so let me elaborate. As a copywriter, I write about all sorts of things - risk management, cosmetic surgery, recruitment,…
Nothing ever stays that same - ain’t that the truth? What was billed as the latest ‘big thing’ a few months back is now suddenly passé as a new kid lands on the block. Or, methods suddenly change that make a complete mockery of…
What is the one thing that will make your blog stand out from all the rest (other than great content)? Your voice. How you put across your information, your style, personality and voice will all me major factors that attract people…
The whole point of creating copy is to sell. It doesn’t matter what form it takes - website copy, brochure content, email, case study, white paper etc. - its main…
Tight copy? Does that mean writing: Nope. Tight copy is a way of writing a clear sales message that’s to the point - i.e. no superfluous waffle. If you fill your copy with unnecessary adjectives and go round the houses before…
Have you ever wondered how a copywriter is able to write about lots of different things? Every day they write copy about a vast range of products, services and industries,…
This post first appeared on our other blog www.freelancecopywritersblog.com, but as it’s extremely relevant to any type of content generation we decided to…
The aim of your landing page is to focus on one thing - getting your customer to buy, sign up to your newsletter, downloading a free report etc. So the…
