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A Real Copywriter is Creative, AI is Not.
This post first appeared here a few years ago, but with the onslaught of AI, I think it’s definitely worth another read. The only way you can get engaging content that has heart and emotion is for it to be written by a real person. Many companies are using AI because it’s cheaper than working […]
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A Freelance Copywriter is a MUST for Your Business
Why do you need a freelance copywriter? Because your company needs content, lots of content. Whether it’s updating your website content, creating newsletters, writing internal communications, pulling together case studies, creating white papers and reports, or keeping your blog fed, the demand is relentless. Not only does it take an excessive amount of time to […]
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Forget AI – Here’s Why You Need a Real Copywriter 2024
Calling all CEOs, CMOs, and marketing managers. Does the hype of AI copywriting software tempt you? Are the promises of cheap, fast content tempting you? Well, before you hand your brand’s messaging over to a bot, this is why you need to think again. AI will never replace what a real human copywriter can do […]
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Content Creation – A Necessity that You Must Get Right
Content creation is essential for all businesses. Honestly, it is. Content creation isn’t just about blogs and articles; it’s also about: Web content Brochures Emails Reports White papers Policies Internal communications I’m sure you can think of a few other things, too. What all these content forms have in common is that they’re designed […]
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Learn How to Write Like a Professional
Do you want to look and sound like a professional writer? A good piece of writing is hard to define, but you know it when you see it. Words that flow, sentences that are easy to follow, and paragraphs that draw you in all help to create text that appears effortless to the reader. So, […]
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Why Your Marketing Content Needs Subheadings
Marketing content is the fuel that drives the Internet. As you know, reading from a screen is difficult compared to printed text. That’s not to say that your intellect suddenly falls several points when faced with a computer screen, but that reading from a back-lit screen is tiring on your eyes, which leads to […]
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Why I Hate the Phrase ‘Experiential Marketing’
Experiential marketing is the new darling of the marketing world. Agencies are popping up everywhere, promising to create experiential events to drive your customers wild. Great. Do you know what that means, though? It’s one of those vacuous terms that looks impressive on a website but has no meaning to the reader. To me, […]
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How to Spot an Company That’s Using AI copywriting
AI copywriting is here. I hoped I’d never have to say that, but it’s true. And it’s a real shame. Copywriting, in fact, writing in general, is so personal that it should never be entrusted to AI. Writing, as a form of communication, is there to make an emotional connection between the writer and the […]
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Why a S**t Hot Grammarian Makes the Worst Copywriter
A great copywriter must be a s**t hot grammarian. Absolutely, 100%, no. You see, the art of copywriting isn’t about grammar. No, come on, hear me out. If you put the importance of grammar ahead of everything else, you will ruin any chances of engaging with your audience and creating an emotional connection. Grammar is […]
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Copywriting Case Study – Making Over an Expertise Portal
This copywriting case study showcases what a copywriter does. It is one of those disciplines that cover a multitude of areas. It could be website copy, newsletter content, email marketing, scripts, white papers, reports, product descriptions, social media, internal communications, articles, blogs and case studies (to name just a few). To give an insight […]
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