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Tone of Voice – there’s no such thing as an industry voice
Let’s talk about your tone of voice. “What tone of voice do we want? Let me send you some links for our main competitors. They use the industry norm, so if you could recreate that, that would be great.” If someone gave me a fiver every time, a client said that to me, I would […]
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Why Work with a Professional Copywriter if You Don’t Heed Their Advice?
Professional Copywriter meets potential client: [Scene: INT. CLIENT OFFICE – DAYTIME] The scene begins in a modern office. Behind an imposing oak desk sits a manager, suited and booted. Opposite is a well-dressed female copywriter holding a pad and pen. We see a long shot of them as they chat about the weather etc. The […]
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Content is Important – Stop Treating it Like it Doesn’t Matter
Yes, this post is about content writing. Yes, it is important. Are you listening? As a freelance copywriter, something has become very plain to me. Over the years, I’ve seen it happen time and time again. Without fail, every project follows the same pattern. Well, it’s time things changed, and I’m about to tell you […]
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3 Easy Ways to Get More Website Conversions
What are website conversions? Well, just because people visit your website doesn’t mean you’ve hit the jackpot. You only win when your site converts them – i.e., convinces them to take action (sign up for a newsletter, buy, register for an event, download a report etc.). How can you maximise your chances of that happening? […]
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Editing to Strengthen Your Content
How do you edit your content? When you engage a copywriter, have you ever wondered why they couldn’t just knock out your content in a couple of hours? After all, you only asked for a couple of articles. How long does it take to do some research and write it up? Well, if you’ve ever […]
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Content Marketing – valuable investment or a waste of time?
Content marketing is one of those strategies that divides opinion. Some see it as a great way to engage with their audience and add value to them. Others think it’s a complete waste of time because no one reads stuff. Why do you think that? If you’ve tried it but haven’t got the results you […]
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Blog CPR – How to bring your failing blog back to life
Having a blog is easy, right? All you have to do is come up with some content ideas, find the time to write informative and interesting articles and then promote the hell out of them. How long can you keep that up? A year? Six months? Three months? It’s not as easy as you think, […]
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Corporate Websites Are Dying – Find Out How To Revive Yours
Did you know that corporate websites are in danger of dying out? Customers are bored with the bog-standard ‘About Us’, ‘Our Services’ and ‘Latest News’ pages. Nearly 70% of Fortune 100 corporate websites experienced declines in traffic, with an average drop of 23% (Webtrends) 90% of website traffic comes from just 10% of the content, […]
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How to write stonkingly good newsletters
Producing regular newsletters for your business is a great marketing tool. Whether you write the content yourself or hire a freelance copywriter, you must ensure the content is something your reader will want to read. If not, you’ll be buried under an avalanche of unsubscribers. What makes newsletters good? The clue is in the name […]
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How to Succeed at Direct Marketing
The success of your direct marketing relies on two things: good old-fashioned research with a dash of copywriting cunning. You might think that writing a piece of direct mail is easy. All you need is a description of your product, the price, a method for the customer to get in touch to order your product […]
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