-
How to align your communication strategy with your content marketing
Is your communication strategy the same as content marketing? No, it’s not. This article will examine the difference and why your content must complement your comms strategy. In an ideal world… …after agreeing on your communication strategy, you’ll have a content marketing calendar ready at the start of the year. It will set out […]
Read more -
The Importance of Internal Communications
How much thought do you put into your internal communications? Do you treat them as ‘second class’ to your external marketing? After all, they’re just newsletters, emails, intranet articles and that sort of thing. They’re not that important, are they? Yes, they are. Although they may not sell your products and services to the […]
Read more -
Your Email Marketing isn’t Working and Here’s Why
It’s been a while since I last wrote about email marketing but judging by the number of unsolicited emails I’ve been receiving over the last month or so, it’s time to address the elephant in the room. Cold email marketing is a contentious subject. Yes, you need to let people know you’re out there, but […]
Read more -
Why Professional Copywriters Make Great Listeners
Professional copywriters spend most of their time researching and writing. You’d expect that, right? But they also do a lot of listening. During project briefings, I have been known to kick things off and then sit in silence, listening while my client speaks. No, it’s not because I have nothing to say; it’s because […]
Read more -
Stop Overlooking the Importance of Your Internal Communications
Internal communications are just as important as your external marketing. This is a big statement that I stand by, and so should you. The impact of internal communication is often something that’s overlooked. Perhaps big bosses don’t see it as worthy of investment because it’s obvious what their company stands for, and every employee knows […]
Read more -
How to reignite your blog
Let’s talk blog – how long have you been blogging? Whether you’re a virgin blogger or an old hand, it’s always helpful to stop and think about what you’re doing. If you keep on doing the same old stuff, you run the risk of becoming vanilla. Your readers came to you because you were offering […]
Read more -
Tone of Voice – there’s no such thing as an industry voice
Let’s talk about your tone of voice. “What tone of voice do we want? Let me send you some links for our main competitors. They use the industry norm, so if you could recreate that, that would be great.” If someone gave me a fiver every time, a client said that to me, I would […]
Read more -
Why Work with a Professional Copywriter if You Don’t Heed Their Advice?
Professional Copywriter meets potential client: [Scene: INT. CLIENT OFFICE – DAYTIME] The scene begins in a modern office. Behind an imposing oak desk sits a manager, suited and booted. Opposite is a well-dressed female copywriter holding a pad and pen. We see a long shot of them as they chat about the weather etc. The […]
Read more -
Content is Important – Stop Treating it Like it Doesn’t Matter
Yes, this post is about content writing. Yes, it is important. Are you listening? As a freelance copywriter, something has become very plain to me. Over the years, I’ve seen it happen time and time again. Without fail, every project follows the same pattern. Well, it’s time things changed, and I’m about to tell you […]
Read more -
3 Easy Ways to Get More Website Conversions
What are website conversions? Well, just because people visit your website doesn’t mean you’ve hit the jackpot. You only win when your site converts them – i.e., convinces them to take action (sign up for a newsletter, buy, register for an event, download a report etc.). How can you maximise your chances of that happening? […]
Read more