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6 Grammar Rules Copywriters Should be Breaking
Grammar rules – an archaic set of instructions that allows us to structure sentences. But does it fit today’s language? Granted, there would be chaos without rules, but following grammar rules to the letter can make your writing stilted and unwieldy. It’s commonly accepted that the most effective form of copywriting is natural, i.e., closer […]
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Trust Me. I’m a Professional Copywriter
Why You Should be Open-minded When Working with a Professional Copywriter You’ve decided it’s time to call in a professional copywriter. Yes, it will stretch your budget, but you understand the importance of focusing on the long-term benefits of professionally written content. You’ve been smart, done your research and realised that offshore content mills are […]
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How Copywriting Overcomes ‘What if…’ Syndrome
Overcoming objections is one of the many focuses of copywriting. If your business sells goods online, your ‘shopping experience’ must be exceptional. Why? For many people, shopping online is still dabbling in the unknown. If they buy something from a High Street store, they can speak with staff, see the product, pay for it, and […]
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What Exactly is Copywriting?
You know, during my copywriting career, numerous people have asked exactly what do I do? Some think my profession is legal – i.e., a copyrighter – wrong. Some are under the impression that I copy things out for a living – also wrong. Copywriting is all about persuading someone to buy something or influence […]
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Copywriting Agency or Freelance Copywriter – which is best?
In the red corner, we have a copywriting agency. In the blue corner, a freelance copywriter. Which one do you hire to do your copywriting? Will it be the marketing agency that does your design and web work, or do you find yourself a professional freelance copywriter? Let’s look at them in detail. Copywriting […]
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Copywriting Should Reflect Customer Needs, Not Your Wants
Customer needs is a typical conversation I have with clients. They tell me what they want me to write about, and I tell them that’s rubbish (ok, not in those exact words) and that their copy must give their customers want they need. In other words, background about your business, comments like ‘industry-leading’, ‘cutting-edge’, ‘state-of-the-art’ […]
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How to Avoid a Freelance Client Famine
Freelance client famine is a thing. It is the threat that keeps freelancers everywhere in a state of high alert. One minute life’s great; the next, there’s no work or money coming in. This article from my archives gives a few ideas about how to combat the famine when it strikes (and it will). On […]
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Evergreen Marketing – How to achieve forever marketing
Here is a gem from the archives. Creating ‘evergreen marketing’ is the perfect way to keep your business in plain sight of your audience. Find out how you can achieve this by reading on. Wouldn’t it be cool if you could produce a piece of marketing collateral that will promote your business forever? Do […]
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How to Make Your Blog Voice Personal
What’s your blog voice? Last week, I looked at five ways to help you keep your blog ideas coming. Therefore, the next logical step is to help you make your blog unique. Of course, the type of original content you put out helps, but your uniqueness should come from your style and approach. I’m sure […]
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How to Keep Your Blog Ideas Coming
Blogging is a great way to promote your business but coming up with a constant stream of blog ideas is a lot harder than it sounds. If you run a blog, you’ll know what I’m talking about. So, how do you make sure you always have a list of topics to write about? The answer […]
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