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How to Create Your Brand Story
Your brand story represents who you are and what you stand for. The science behind storytelling tells us that by understanding others’ thoughts and feelings, we can empathise, creating emotional connections. These connections can turn into trust and, eventually, revenue. That’s why understanding how to build a compelling brand story – that’s […]
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The Difference Between UX and UI Copywriting
Here’s a blast from the past. The subject of UX and UI copywriting is an interesting one. Unlike ‘normal’ copywriting, it requires a different skill set that not many copywriters are able to produce. The following article outlines what they involve and why they are so important in today’s digital world. I hope you find […]
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Content Marketing – It’s for People, Not Search Engines
Content marketing drives the internet and, therefore, search results – that’s probably why many people are still writing articles for search engines rather than for people. Recently, I came across a site that was using content marketing. Yes, a lot of original content was added to its blog. Yes, it was topical content (in the […]
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Is Your Content Keeping Up with Customer Expectations?
Customer expectations have changed a lot over the last few years. Money is a lot tighter than it was, and buyers are savvier. There was a time when this type of thing worked: Company: “Welcome to our website. We are the market leader. We pride ourselves in our customer service. BUY NOW!” Consumer: “Great. They […]
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How to easily optimise your website in 8 steps
In this article, I’ll walk you through how to optimise your website. I am a copywriter, not a coder; therefore, I can’t help you with how your site is built for optimisation – I’ll leave that to your web guru. One of the most important things to remember is that optimising your website copy […]
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The Secret to S*** Hot Copywriting
Compelling copywriting is a mystical beast that only the brave can conquer. Sound farfetched? OK, maybe, just a little, but you must be brave to pull it off. By day I am a professional copywriter, but by night (or afternoon), I am an avid reader. I am a sucker for a psychological thriller, but I […]
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Big Business Can’t Survive without Freelancers and Small Businesses
Working with freelancers and small businesses will transform your operations. Corporations are the ocean liners of the business world. They lumber along and take an age to change direction. On the other hand, small businesses are nimble speedboats that thrive on being responsive and flexible. They can make decisions that are implemented immediately and turn […]
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Do You Place Enough Value on your Video Script?
Video marketing is booming, so there’s a demand for effective video scripts. Whether you’re publicising a new product or creating an explainer video, the most essential part of the video is the script. Really, it is. Yes, the visuals, music and production quality are also important, but if the words don’t hit home, your viewers […]
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Your customers don’t give a s*** about you.
Savvy marketers know their customers don’t give a damn about their company. Customers are only interested in one thing – themselves. As soon as you get your head around that, and start disruptive marketing, you won’t be able to stop selling. Disruptive marketing is the new black. Realising that your customers aren’t interested in you […]
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How to align your communication strategy with your content marketing
Is your communication strategy the same as content marketing? No, it’s not. This article will examine the difference and why your content must complement your comms strategy. In an ideal world… …after agreeing on your communication strategy, you’ll have a content marketing calendar ready at the start of the year. It will set out […]
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