How to Make Your Company a Zebra Among Sheep
How do you decide on the approach your marketing content will take? Do you look at your business, its ‘personality’, the way…
Website copywriting
Writing By Numbers Will Ruin Your Reputation
How long should my content be? That’s the biggest headache most business owners have, in terms of boosting the effectiveness of their website. It’s not something that’s kept me…
The Absolute Truth About SEO Copywriting
There are a lot of blogs out there about the wonders of SEO copywriting. It’s magical. It’s difficult to achieve. Only a word-ninja can hope to create it. Let’s get that into perspective:…
The Formula For Winning Content
As a copywriter my heart sinks when I get an enquiry from a potential client (usually an agency) asking for x number of words on a specific subject with x% of keywords in it. Really? It…
10 Reasons Why People Don’t Trust Your Website
Buying online, or finding a service supplier online can be fraught with danger. With no physical shop to go to, the consumer doesn’t get to meet…
How to Get The Website of Your Dreams
When starting out in business, you’re eager, optimistic and have fairly high expectations of what you want to achieve. The only problem is those high expectations come…
The Quick Way to Better Web Writing
Writing for the web isn’t difficult, but it is something you need to get to grips with if you want your content strategy to be effective. Below is a list…
Do Your Values Match Your Website?
As a company owner, you love to shout about the values you hold dear. You tell your website readers that you value your customers, go out of your way to provide the level…
How to Write Copy That Stops The Scanners
Who are the scanners? They are people like you and me that read stuff on the web. Selling face-to-face is easy. Your potential customer is…
The Hidden Value of Your About Us Page
You already know that the most effective website copywriting is completely focused on the reader. It should talk about them, tell them how you can help them…
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