Archive for 2012

The Importance of Link Building

Link building is a vital part of your SEO strategy. Google uses the links that point to your website to judge its authority – the more relevant links it has, the higher its authority is deemed to…

Don’t Ever Mention Keyword Density

The term ‘keyword density’ shouldn’t even be part of your vocabulary. Harking back to the bad old days of search engine optimisation, it was believe that to rank highly for your chosen terms you had to repeat…

Guest Blogging The Right Way

Writing guest blogs is a great way to get your writing (and name) out to a wider audience. So how do you pitch for guest slots? Let’s clear one thing up straight away – just because you…

Hiring a Copywriter – How to Make Sure The Process Runs Smoothly

It doesn’t matter how good you are at your job, sooner or later…

The Copywriter’s Tips for Effective Client Interviews

The first stop for any copywriter after receiving an enquiry is a client meeting. The most effective way is face-to-face, but that’s not always possible so it may be by…

The Cost of Starting an Online Business

What’s your copywriting budget? I bet you don’t have one. Come on, let’s face it – you’ve spent hours trawling the Internet to find the best web designer you can…

Online Marketing Ideas

When marketing your business, you’re going to do a lot of writing. Regardless of whether you have the resources within your company to cope with this, or hire in a professional copywriter, one thing you’re going to need a lot of is ideas for…

5 Must-haves of an Effective Website

Hands up if you’ve recently landed on a website only to be completely frustrated by it? Sites with poor navigation, horrendous images, awful flash and highly annoying auto-play videos are just some of the…

Parting From Clients

This post originally appeared on our other blog Freelance Copywriter’s Blog, but we thought you may like to read it too. Working as a copywriter offers great variety and some really interesting projects to get your teeth into, but things don’t always run smoothly. …

Should You Automate Your Tweets?

To state the obvious, Twitter is a social networking platform – is it really possible to automate being social? Let’s face it being social is about conversation, spontaneity and reacting to the comments of others. To be…