Posts by Sally Ormond

These Are The 4 Things Your Website Visitors Want

  What were your first thoughts when you were designing your website? Colours? Fonts? Gadgets and gizmos? Graphics and images? How cool should…

How To Spot a Copywriting Charlatan

  You’ve heard of cowboy builders that give the rest of the industry a bad name, well all sectors them. The problem you have, as a consumer, is spotting them before you get burned.…

Why You Should Never Tell a Copywriter How Long a Project Will Take

  In my experience, most people think that copywriters…

5 Ways to Write Better Blog Posts

  Just because you blog doesn’t mean you have thousands of loyal followers hanging on your every word. Have you taken a look at how many comments you’ve been getting?…

How Are You Going To Write That Article?

  Promotion is vital for your business and now and then you’ll be presented with a fantastic opportunity to get your name ‘out there’. How? By being…

How Do You Know if You’re Doing SEO Copywriting Right?

  Do I think all SEO copywriting is bad? No. There is some terrible stuff out there, but that’s because…

11 Common Blogging Mistakes

  It’s so easy to get started blogging anyone can do it. All you need is a blog, a few ideas, a willingness to write great content and active social media channels to let people know what you’re writing about. You…

Copywriters Do More Than Write

  If you thought that a copywriter only created content, you wouldn’t be alone. After all, that’s what the name of the profession suggests. Content, in all its forms (written, verbal, etc.) is vital for every business,…

How to Use Facebook for Business [Infographic]

  You know how important Facebook is to your business. Growing your audience through social media platforms is a great way to boost your visibility. Not just regarding rankings, but…

A Cautionary Tale: Be Open-minded When Working With a Copywriter

Help! I need a copywriter. You decided it’s time to call in the experts. It can be a tough decision…