Posts by Sally Ormond

16 SEO Myths You Should Ignore Completely

  It’s not very often I accept guest contributions for this blog, but something about this infographic outlining SEO myths that should be ignored caught my eye. SEO is something that’s…

Make Your Blog Voice Unique

  I get approached a lot by companies who, after reading my blog posts say: “I’ve been reading your blogs. I love the way you write and I’d love you to write blogs and articles for us…

Avoiding The Freelance Client Famine

  On the face of it, freelancing is a no-brainer. You work the hours you choose, you get to decide who you work with, and there’s no boss to answer to. Sounds perfect. The problem is it’s…

Is There Such A Thing As A Single Global Marketing Voice?

  No. I could stop this blog post here, but it probably needs a wee bit…

Why Pain Trumps Features When It Comes To Copywriting

  Selling shouldn’t be painful, but that doesn’t mean you can’t enhance your sell case with a little discomfort. When it comes to…

Copywriting That Dares To Be Different Wins

  As a business, it’s good to be the stripy elephant in the room. Why? Because you have to stand out. What’s the point in looking and sounding like every…

What Do The GDPR Regulations Really Mean?

  May 2018 sees the introduction of the new GDPR regulations. Do you understand what they mean to your business? While looking into this for my benefit, I came across…

Stop Littering Your Copy With Playground Taunts

  Why is it, when growing up, someone always has something bigger and better than you? Their toy is better, they’ve seen the latest age 18 release at the cinema…

The Copywriter’s Green Cross Code

  If you’re a similar age to me and grew up in the UK, you’ll probably remember the government’s various public safety films that featured the likes of Tufty Fluffytail, ‘Charley says’, and the Green Cross Code…