Posts by Sally Ormond

How to Use Facebook for Business [Infographic]

  You know how important Facebook is to your business. Growing your audience through social media platforms is a great way to boost your visibility. Not just regarding rankings, but…

A Cautionary Tale: Be Open-minded When Working With a Copywriter

Help! I need a copywriter. You decided it’s time to call in the experts. It can be a tough decision…

Off-page SEO Isn’t Just Link Building

  In the words of Moz Blog: “Off-page SEO is the act of optimizing your brand’s online and offline footprint through the use of content, relationships, and links to create an optimal experience for…

Do Freelancers Need an Office to be Taken Seriously?

  In a departure from my usual articles on all things copywriting and marketing, I wanted to explore the life of a freelancer…

Your Copywriting Project Has Gone Wrong – What Do You Do?

  This post is for all the copywriters out there. Regardless of your experience, perfectionist nature…

Your Written Brand – Do You Know Who You Are?

  Brand is everything in the business world, but for most people, it starts and ends with a logo. The…

Writing Perfect Content – To Whom Should you be Writing?

  When it comes to creating the perfect message for your brochure, web copy, emails, newsletters, and every other piece…

Make Your Blogs Readable

  You’ve made the decision to harness the power of blogging to boost your website’s visibility and your status as an expert in your field. Where do you start? You know your blog has to look fresh and be attractive, engaging…

Therapeutic Copywriting

  It hurts, doesn’t it? You’ve hit a metaphorical brick wall and are at a loss as to what to do. You’ve tried all sorts of things, asked for advice and scoured the internet for inspiration. Finally, you’ve landed on my website, and I have the answer you’ve…

Your Content is Alienating Your Customers

  I’ve been in the copywriting game for quite a while now, and if there’s one thing I hate, it’s ‘in your face’ marketing content. You know the stuff I mean; all those websites…