Posts by Sally Ormond

Why It’s A Bad Idea To Write Your Content In-house

Times are tough and you need to keep your costs down, I get that. But it’s important not to lose…

The Benefit of Print Newsletters Over Email Newsletters

  I get it, everything is going digital so it makes sense to send your newsletters by email. It’s fast and cheap, especially if you have a…

Your Blogging Will Improve With Time

  Like a fine wine, your blogging technique will improve with time. Too many people expect to get it right first time, and when the magic doesn’t happen instantly (i.e., your website is inundated…

Proofreading – How To Do It Well

  It’s been a while since I touched on the subject of proofreading, so here’s an article from the archives giving a foolproof guide to one of the most critical…

Move Over E-Commerce, It’s Time For C-Commerce

    No, I haven’t been at the gin. C-commerce is all about the connected experience. Your customers no longer want the crude and clunky online sales experience they’ve been…

Copywriting Isn’t About Grammar

  Copywriting isn’t about grammar? Before you shoot me down in flames, hear me out. I know some reading this won’t agree with me. For many, grammar comes before everything else; it’s the most important aspect of written communications; it’s what…

Why The Marketing Piggy Didn’t Go Weeeee All The Way Home

  Once upon a time, there was an in-house writer who was tasked with writing the…

Why Your Marketing Should Be About The Why And Not The What

  The vast majority of business write website copy that focuses on what…

Writing Persuasively – The Easy Way

  The art of writing persuasively is the cornerstone of great marketing. Without it, your words become empty; mere squiggles on a page or screen that hold no meaning. It’s not an easy thing…

Writing Newsletters Post GDPR

  After the mad panic to comply with GDPR, you can now safely continue with your newsletter marketing. They are still a fantastic marketing tool to keep customers warm leads. Regardless of how long you’ve been marketing in this way, it’s…