Posts by Sally Ormond

Why The Marketing Piggy Didn’t Go Weeeee All The Way Home

  Once upon a time, there was an in-house writer who was tasked with writing the…

Why Your Marketing Should Be About The Why And Not The What

  The vast majority of business write website copy that focuses on what…

Writing Persuasively – The Easy Way

  The art of writing persuasively is the cornerstone of great marketing. Without it, your words become empty; mere squiggles on a page or screen that hold no meaning. It’s not an easy thing…

Writing Newsletters Post GDPR

  After the mad panic to comply with GDPR, you can now safely continue with your newsletter marketing. They are still a fantastic marketing tool to keep customers warm leads. Regardless of how long you’ve been marketing in this way, it’s…

Guest Blogs – How To Get Yours Published

  Guest blogging can be a great way to get your name known to a broader audience. However, it’s worth remembering that not every website will accept…

What Do Your Customers Want From Your Website?

  If you knew what your customers wanted from your website, your life would be so much easier. So how do you know what your customers want?…

The Price of Copywriting And How To Charge For Your Expertise

  This article is for all copywriters – whether established, starting out, or just thinking about…

How To Focus Your Copywriting

Understanding who you’re talking to When you settle down to start writing your marketing content, who or what are you thinking about? Allowing spurious thoughts to enter your head while writing (such as what’s for tea tonight,…

Create Your Own Content Marketing Ideas Generator

    How cool would it be to have a continuous supply of content ideas for your marketing activities? Never again would you have that awful empty head feeling when…

Running A Freelance Business – The Truth They Don’t Want You To Know

  If you’re planning running a freelance business you’ve…