Posts by Sally Ormond

Listening – The Copywriter’s Secret Weapon

  A copywriter is probably the best listener you’ll ever come across. It’s the skill that enables them to write amazing content. That’s why, during any client meeting, the copywriter will do more listening…

5 Successful Types Of Content You Should Be Using

  When it comes to writing your marketing content, I get your thought process goes something like this: I want people to buy…

Direct Mail: Why You Must Stay Focused

      Direct mail letters, when done right, are not cheap. That doesn’t mean you should abandon the idea of using a professional copywriter and go for the DIY…

Do You Have A Content Marketing Strategy?

  Is a content marketing strategy essential? After all, isn’t it just a case of publishing blogs now and then and pushing your products and stuff out through social media?…

Why You Need A Tone Of Voice Guide And How To Create One

  In the online digital world, your tone of…

Corporate Websites Must Move With The Times

The corporate website is an unwieldy beast. It’s usually crammed with inward-facing content that shouts about the company. The language used is convoluted jargon that’s meaningless. Its maze of pages…

Why It’s A Bad Idea To Write Your Content In-house

Times are tough and you need to keep your costs down, I get that. But it’s important not to lose…

The Benefit of Print Newsletters Over Email Newsletters

  I get it, everything is going digital so it makes sense to send your newsletters by email. It’s fast and cheap, especially if you have a…

Your Blogging Will Improve With Time

  Like a fine wine, your blogging technique will improve with time. Too many people expect to get it right first time, and when the magic doesn’t happen instantly (i.e., your website is inundated…

Proofreading – How To Do It Well

  It’s been a while since I touched on the subject of proofreading, so here’s an article from the archives giving a foolproof guide to one of the most critical…