Posts by Sally Ormond

Do You Know Who Your Audience Is?

  How to write content your readers will love One of the most common mistakes I see in marketing content is an apparent disregard for who is going to read…

Ghostwriting Is The Easiest Way To Get Your Business Book Written

  “Everyone has a book inside of them – but it doesn’t do any good until…

Why Your Website’s Content Is Hurting Your Business

  Derek’s got a problem. He’s been a painter and decorator for over a decade. Most of his work comes from word of mouth, but with more…

Copywriting Done In-house Can Be Unsanitary And Flamboyant

  Hang on a minute; writing is writing, right? It doesn’t matter what format it takes – advertising, marketing, fiction, and academic – its just words on…

How To Hire A Copywriter

  Hiring a copywriter – or rather the right copywriter for you – can be a lengthy process. Not only do you want to be sure the person you’ve found has the right skills (i.e. is a…

How To Write Your Home Page

  Nine times out of ten, your Home Page will be the page the majority of your visitors land on. That’s why it’s so important to get it right. Before I ramble on, what…

A Feature Is Not A Benefit

  Not so long ago, I wrote a blog post about features and benefits. I was back on my soapbox again talking about the difference between features and benefits. Just to remind you: A…

How To Write Natural Content

  When it comes to copywriting and writing content in general, the only way to be is natural. That sentence sounds strange because surely writing is natural. You would think so, but something bizarre happens to people…

What SEO Copywriting Is Not

  Were you hoping to read a post about how to do SEO copywriting well? Prepare to be disappointed. Mind you, if you’re desperate to know about that, you can read about it in my earlier post:…

Features and Benefits – Yet Another Review

  Features and benefits are something I’ve looked at many times in the past. Why am I writing about them again? Simply because I am still seeing advertising and marketing…