Posts by Sally Ormond

Great Copywriting Takes Longer Than You Think

  Every copywriter comes across this problem. Practically every new client will take this stance when it comes to negotiating the fee for a piece of work. What is it?…

How to Diversify Your Supply Chain

  As a corporate, your supply chain matters. You want to sure you have the best suppliers providing you with the best products and services at the best prices and service levels. Your tendering…

2017’s Top 10 Digital Marketing and Branding Trends [Infographic]

  I do love a good infographic, and it’s always fun to find ones that predict what we as marketers are going to…

Is Your Content Meaningless?

  Your challenge is to create fresh content for your website. It hasn’t been changed for a while, and as your business has moved on a bit, it’s time to revamp it, so it’s more relevant to your audience. It can’t…

Why Your Content Isn’t Working

  You know your website needs content if it is to perform well. But you have an issue or two. Your writers are churning out the quantity, but not the quality and they hate creating something that’s…

I Don’t Have Time to Blog

  The excuse most often used as to why you don’t blog is time, or rather the lack of it. Let’s face it, that’s not really the reason, is it? It’s more likely the…

The is Why You Need a Second Pair of Hands

  Earlier this month I wrote about why virtual relationships between copywriters and corporates work, an idea that I now…

What Is a Style Guide and Why Do You Need One?

  One of the simple things that give your organisation credibility is your consistency of style. By…

Why You Shouldn’t Get Hung Up on Word Count

  My web page must contain 600 words. My blog posts have to be at least 1000 words in length. Enough already. Why…

The 5 Deadly Sins of Blogging

  Once you get into the swing of it, blogging can be child’s play. When you’re starting out, it can be anything but that. Just like every new thing in life you try, you’re…