Posts by Sally Ormond

Help People Find Your Content

  Content marketing is the way to go – you know that. The problem is many companies try it for a while, don’t see a massive influx of traffic or sales and then give up. Although they’ve…

Finding the Right Copywriter For Your Project

  Once you’ve made the decision to work with a professional copywriter, you the have to find the one that’s going to deliver the results you want. A quick Google…

Copywriting – What is a First Draft?

  When working with a professional copywriter, the proposal you received would have mentioned the timescale for the production of the initial draft. What exactly is that? If you think…

Do You Really Have to Blog to Build Your Business?

  Ask anyone who’s involved in online marketing about how to get great rankings, and they’ll recommend you start a…

Video Marketing and The Importance of Knowing Your Audience

  You don’t need me to tell you how valuable video is to your marketing strategy. Whether you’re looking to create a cracking…

Sales Letters – Finding the Perfect Recipe

  There is no real mystery about how to create a compelling sales letter. The approach you use will depend on the aim of the letter, the audience you’re addressing…

Edit Your Way to Stronger Content

  If there’s one thing I’ve learnt since becoming a copywriter, it’s that writing the initial draft of a project is the easy bit. OK, that makes it sound a doddle; it’s not, but…

When Are Features More Important Than Benefits?

  Every copywriter under the sun will tell you it’s vital your content focuses on the benefits your customers enjoy from your products or services. It’s these that will make…

How to Make Your Copywriting Persuasive

  If your content doesn’t persuade your reader to do something, it’s a complete waste of space. Harsh but true. The internet is full of articles that take up space. They don’t offer the…

Why Professional Copywriting Isn’t as Cheap as Chips

  Content – you can’t live without. Whether it’s creating new web content, brochure copy, an email campaign, white paper, case study or article, it takes time,…