Advertising copywriting

How Much is Your Strapline Worth?

  According to the Cambridge Dictionary, a strapline is: “A short, easily remembered phrase used by an organisation so that people will recognise it or its products.” Some of the most famous examples are: Every…

Can You Ever Be Truly Unique?

  It’s what you’re constantly told by your marketing department, marketing agency, copywriter and just about every other Tom, Dick and Harriet. If your business is to survive you must be unique. You must…

No, You’re Not the Market Leader, I Am

  Marketing leading. Industry leading. Cutting-edge. State-of-the-art. Innovative design. Breakthrough technology. Ground-breaking technology World-class. How many times have you come across one of those phrases on a…

Why Buzzwords Are The Pits – Especially Experiential Marketing

  I’ve not had a good rant for a while, so watch out, one’s on its way – and it’s all about buzzwords…

There’s No Such Thing As Social Selling

  Marketers love buzz words. Every so often they’ll come up with another doozy that makes them sound knowledgeable, but that in reality is just another catch phrase. It gets…

More Advice About Creating Google Adwords Ads

  In my last post I talked about creating Adwords adverts with FOMO (the fear of missing out). But what about the rest of the advert? Google doesn’t give you…

How to Make Your Copywriting as Powerful as Apple’s

  Why is Apple so dominant? Because it concentrates on the benefits its customers enjoy when buying its products. Why are benefits so…

Does Your Brand Need a Tagline?

A tagline has always been seen as an important part of your brand’s marketing, regardless of your company’s size. In a few short well-chosen words, it sums up your brand’s promise, but is it…

How to be Unique in Your Market Place

You hear it all the time. If you want stand out from your competition you’ve got to have a unique selling point – a point of difference…