search engine optimisation

What SEO Copywriting Is Not

  Were you hoping to read a post about how to do SEO copywriting well? Prepare to be disappointed. Mind you, if you’re desperate to know about that, you can read about it in my earlier post:…

What SEO Keywords Should I Use?

  Yes! SEO keywords are still relevant (but anyone who mentions keyword density should be ignored). They tend to be viewed in one of two ways: with clarity of mind, or seen as a…

16 SEO Myths You Should Ignore Completely

  It’s not very often I accept guest contributions for this blog, but something about this infographic outlining SEO myths that should be ignored caught my eye. SEO is something that’s…

SEO Copywriting is NOT Bad Copy

  Here’s a news flash for you, SEO copywriting is not bad copy. Granted, there is a lot of gobbledygook out there pretending to be high-quality content, but it’s usually written by someone who…

Why Traffic Isn’t the Be All and End All of Your SEO Strategy

  Websites and SEO (search engine optimisation) go hand…

How Do You Know if You’re Doing SEO Copywriting Right?

  Do I think all SEO copywriting is bad? No. There is some terrible stuff out there, but that’s because…

Off-page SEO Isn’t Just Link Building

  In the words of Moz Blog: “Off-page SEO is the act of optimizing your brand’s online and offline footprint through the use of content, relationships, and links to create an optimal experience for…

SEO Success Factors – Infographic

  For every online marketer, SEO (search engine optimisation) is a necessary evil. Why evil? Mainly because people see it as a mystical and complex monster that only a few understand. The real fact is that SEO…

What The Hell Is a Keyword Anyway?

  Keywords get bad press. They have been abused over the years by unscrupulous SEOs and dodgy copywriters, and repeatedly crammed into every inch of websites in the vain hope…

What Comes First? Website Design, SEO, or Content?

  You need a new website because you’ve either started a new venture, or your old one needs updating. You know you need a great design. You…