search engine optimisation

SEO Copywriting is NOT Bad Copy

  Here’s a news flash for you, SEO copywriting is not bad copy. Granted, there is a lot of gobbledygook out there pretending to be high-quality content, but it’s usually written by someone who…

Why Traffic Isn’t the Be All and End All of Your SEO Strategy

  Websites and SEO (search engine optimisation) go hand…

How Do You Know if You’re Doing SEO Copywriting Right?

  Do I think all SEO copywriting is bad? No. There is some terrible stuff out there, but that’s because…

Off-page SEO Isn’t Just Link Building

  In the words of Moz Blog: “Off-page SEO is the act of optimizing your brand’s online and offline footprint through the use of content, relationships, and links to create an optimal experience for…

SEO Success Factors – Infographic

  For every online marketer, SEO (search engine optimisation) is a necessary evil. Why evil? Mainly because people see it as a mystical and complex monster that only a few understand. The real fact is that SEO…

What The Hell Is a Keyword Anyway?

  Keywords get bad press. They have been abused over the years by unscrupulous SEOs and dodgy copywriters, and repeatedly crammed into every inch of websites in the vain hope…

What Comes First? Website Design, SEO, or Content?

  You need a new website because you’ve either started a new venture, or your old one needs updating. You know you need a great design. You…

On-page SEO Optimisation – Infographic

  Search engine optimisation is here to stay, so whether you love it or loathe it, you’ve got to understand it. When it comes to writing optimised copy, all you have to do is concentrate on creating…

17 Ways a Copywriter Will Help Your Business

  It doesn’t matter whether your company is small, medium, large or global, a copywriter will add value to what you do. They bring with them the…

Why Content, SEO and Social Media Are Stronger Together

  High quality content powers Google. It’s true; you’ve probably read umpteen blogs that tell you that. So does that mean you can…