case studies

Website Content: Why You Need Three Levels of Content – Part 2

  This is part two of the article looking at the different levels…

Case Studies – How to Write Them [Infographic]

  Following on from my last post that talked about testimonials and case studies, I came across this infographic on unbounce that I thought you would be…

Testimonials or Case Studies?

  Testimonials or case studies? Which is best? Well, one thing’s certain, no one will believe a word you say without proof. It’s true. Your website content can be as compelling as you like, but if you don’t back up your…

Why Case Studies Win Over Testimonials Every Time

  You can talk about your services and products until you’re blue in the face, but without some sort of social proof, no one’s going to listen.…

How to Sell Without Selling

How on earth can you sell without selling? Well, if you want to sell well, it’s a concept you need to get to grips with. You see many companies that write their own marketing materials tend to…

Copywriting–Conveying Trust

  In any business relationship, trust is probably the most important factor. After all, if someone doesn’t trust you they’re not going to buy from you. So, when you’re creating your marketing materials, your copy has to convince your readers that you are trustworthy. Before I go on…

Effective Case Studies

  The humble case study can be like the AK47 of your marketing armoury. What better way to boost your company’s profile while showing your customers a real life example of exactly what your products can do for them. The most powerful case studies…