search engine optimisation

SEO Success Factors – Infographic

  For every online marketer, SEO (search engine optimisation) is a necessary evil. Why evil? Mainly because people see it as a mystical and complex monster that only a few understand. The real fact is that SEO…

Link Building in 2016

  I hesitate to say that search engine optimisation (SEO) has changed a lot over the years, mainly because, if you’ve been doing it properly, it hasn’t really altered much at all. High quality content has always been important, as has…

Looking at SEO From Google’s Perspective

  For a number of years, Searchmetrics has been compiling reports about Google’s ranking factors to help developers and SEOers get to grips with what the search giant is looking for. Their latest report…

How to Write Content That Ranks in 2014 [Infographic]

I’ve lost count of the number of times I’ve written about how to create copy that gets ranked. Time and time again I’ve…

How to Structure Your Website’s SEO

This blog first appeared on our sister blog, Freelance Copywriter Blog.   Over the years I’ve written a lot about search engine optimisation (that link will take you to a series of posts covering…

The Simple Answer to Search Engine Optimisation

SEO and SEO copywriting is a vital part of any business’s marketing, but it can also be one of the biggest pains. Not because it can be a bit complex,…

SEO Copywriting Revisited

Nothing ever stays that same – ain’t that the truth? What was billed as the latest ‘big thing’ a few months back is now suddenly passé as a new kid lands on the block. Or, methods suddenly change that make a complete mockery of…

How to Get Your Facebook Fans to Visit Your Website

For those of you who are still not convinced about having your business on Facebook, take a look at a…

Writing Good SEO Copy

When SEO (search engine optimised) copywriting is done well, it will boost your search rankings, attract targeted traffic to your website and convert those visitors into sales. Done badly, it could harm your rankings, keep people away and it won’t sell…

Why Off Screen SEO is Important

Search engine optimisation usually makes you think of things like: SEO copywriting Keywords Title tags Headings and subheadings These are all very important when it comes to boosting your website’s SEO, but there’s a…