The Five Elements Your Email Marketing Must Have

  Junk mail is the bane of modern life (well, one of them) but email marketing is fast becoming a blight of equal magnitude. It’s popular because…

How to Stop People Saying No

(How a Copywriter Overcomes Your Readers’ Objections)   Marketing your business would be so much easier if your potential clients could not say no. Although there are some people out there that like to…

What Your Home Page Should Say About You

  Your home page shouldn’t say anything about you. What? It should instead focus entirely on the benefits your customer will get if they buy from you.…

Why I Don’t Class Myself as a Copywriting Expert

  Am I trying to commit professional suicide? No, just being my usual open and honest self, while having a quiet vent about…

Using Keywords in Your Social Media Profiles

  Really? Keywords in your social media profiles? But keywords are just for websites and stuff, aren’t they? Well, let me ask you this – why do you use keywords…

Why Haven’t The Principles of Copywriting Changed?

  Internet marketing and all its associated skills change faster than a cheetah on roller skates (couldn’t find an image of that anywhere). New technologies force web designers to adopt…

Creating Content – Who Are You Taking To?

  Consumers are drowning in a flood of content. Everywhere you look, someone is writing an article about something or other. Some are great and well worth…

Why I Keep Asking Why? The Tale of the Annoying Copywriter

  Being a copywriter is a lot like being an annoying child. I have a favourite…

How Dell Changed The Face Of The Call to Action

  If you don’t use a call to action in your marketing, it’s going to be as useful as a…

5 Ways to Stop Selling and Make An Impact

  Do you want to know what’s turning off your customers? Your insistence on selling to them at every given opportunity. You might…