Writing A Sales Letter – Tips From Legendary Copywriters

Sales letters remain a common form of marketing. However, they are also the trickiest to write. Understanding the art behind them and the…

Joining The Dots Marketing

Dot-to-dots were great, weren’t they? I used to spend hours with those books creating slightly jagged looking pictures as I shakily joined the dots together. Marketing your business is a bit like doing a dot-to-dot. A lot of companies produce content;…

Help! I Have No Idea What To Write About

If you’ve been blogging for a while, it happens. You can ride the crest of a wave for months. Blog topics fly at…

This Is What Your Online Shopper Really Want

Second-guessing what you online shoppers want is a dangerous game. Get it wrong, and they’ll leave in their droves. I found this fantastic infographic on MarketingProfs. It’s…

6 Ways To Increase The Trustability Of Your Website

  Yes, I know ‘trustability’ isn’t a word, but for this article, it’s been added to the English lexicon. Over and above a…

Why Isn’t Your Content Marketing Working?

After all the pestering from your management, staff, and online gurus, you decided you needed a content marketing strategy. That’s great. The only problem is you’re not seeing the results you should (or rather…

How to Write a Sales Letter That Wins Every Time

OK, let’s start at the beginning. The title of this piece is a wee bit misleading because no single formula…

Copywriting Tests – What’s The Point?

I saw a post about this a couple of weeks ago. In it, a fellow scribe told the story of how he missed out on a copywriting job because he refused to do a…

Blogging – Everything You Ever Wanted To Know About Writing Blog Post

You’ve decided to take the plunge because you know blogging is: Great for…

Why Hire A Copywriter If You’re Going To Change Their Words?

Here’s the scenario: you’ve found a brilliant copywriter to work with you on your website. During…