Website Content: Why You Need Three Levels of Content – Part 3

  So far in this series of articles we’ve looked at why your…

Website Content: Why You Need Three Levels of Content – Part 2

  This is part two of the article looking at the different levels…

Website Content: Why You Need Three Levels of Content – Part 1

  Content is something that has many uses. That’s why your content marketing…

In-house or Outsourced? The Pros and Cons of Freelance Copywriting

  In-house vs. out sourced is a debate that continues to rage and one that I am constantly battling against.…

You Suck at Social Media

  You jumped on the bandwagon. Your competitors dived into social media so you thought you’d better do the same. Without thinking you created a Facebook business page. Then you dabbled in Twitter, Instagram, and Google +.…

Creating Content – Looking Beyond the Mirror

  The wheels of business need content to keep them turning. It can take several different forms: text, infographics, video, podcast, etc. Designed to connect with your audience, it’s what…

Mobile Data Traffic Will Grow By 300% in 2017

  TechCrunch estimates that mobile data traffic will grow by 300% in 2017. With smartphones and tablets replacing traditional PCs because of their…

What’s Wrong With Your Email Marketing?

  How hard can it be to create an email marketing strategy? Judging by some of the stuff I get in my inbox, very hard. Creating emails should be the easiest thing in the…

What Is Your Brand?

  How much thought went into your brand when you started your business? Probably not a lot. I would imagine you decided what business you wanted to start, paid a web designer to out a small site together, spent hours/days/months (delete…

Corporate Brochures – The Perfect Formula

  Far from being the dinosaur of marketing, the corporate brochure is still a vital part of any company’s marketing strategy. It’s a document that can be handed out at trade shows, or used…