Archive for 2014

The Ultimate Blogging Blog

No, I’m not going to lecture you on the importance of blogging because you already know why it’s crucial to the success of your business. The problem is, although you understand why, you’re so busy running your business and dealing with…

How to Get The Most From Your Corporate Video

You did it! After a lot of time and money your corporate video is finally finished. The Board are thrilled with it, but…

The Triple Threat of Copywriting

    You’ve heard of triple threat in the entertainment world, right? If you haven’t it relates to a performer that excels in all three skills of acting, singing and dancing. So what is the triple threat…

One Powerful Reason Why You Should Use Google+

    Yeah, I know what you’re thinking – you’re already battling to stay on top of your Twitter and Facebook feeds, how on earth are you…

How to be Unique in Your Market Place

You hear it all the time. If you want stand out from your competition you’ve got to have a unique selling point – a point of difference…

What a Copywriter Does (Other Than Write)

Have you ever wondered what a copywriter actually does? Obviously they write, but there’s a bit more to it than that. The interview Before any words can be written the…

5 Steps to Stellar Copywriting

  You know what it’s like. You’ve spent hours creating copy for your latest project, the deadline is looming and you quickly finish it, compose a covering email and then hit send. Was it really your best…

Maximising Your Email Marketing Open Rate

Email marketing remains one of the most popular forms of marketing. When things get a bit slack, it doesn’t take long to put something together and send it out to the thousands of opt-in…

Turn Your LinkedIn Profile Into a Business Magnet

  What does your LinkedIn profile look like? Have you used it like an online CV? If your answer’s yes, you’re not alone. A quick browse through…