Freelance copywriting

A Cautionary Tale: Be Open-minded When Working With a Copywriter

Help! I need a copywriter. You decided it’s time to call in the experts. It can be a tough decision…

Do Freelancers Need an Office to be Taken Seriously?

  In a departure from my usual articles on all things copywriting and marketing, I wanted to explore the life of a freelancer…

Your Copywriting Project Has Gone Wrong – What Do You Do?

  This post is for all the copywriters out there. Regardless of your experience, perfectionist nature…

In-house or Outsourced? The Pros and Cons of Freelance Copywriting

  In-house vs. out sourced is a debate that continues to rage and one that I am constantly battling against.…

The is Why You Need a Second Pair of Hands

  Earlier this month I wrote about why virtual relationships between copywriters and corporates work, an idea that I now…

Corporates and Copywriters – why a virtual relationship works

  Every business needs content. Organisations everywhere are faced with an uphill struggle trying to keep up with demands for external marketing, internal…

Freelance Work Drought – How to Deal With it

  I’ve been working as a freelance copywriter since 2007. Over the years I’ve been relatively lucky and not had too many periods…

How Involved Should You Be in Your Copywriting Project?

Your website is in dire need of a revamp. The new design is ready and now you’ve turned your attention to the content.…

Yes, Your Copywriting Project Does Need Research

  Marketing budgets have never been tighter, I get that, but that doesn’t mean you should start to skimp on the important stuff. I have noticed a trend recently in…

17 Ways a Copywriter Will Help Your Business

  It doesn’t matter whether your company is small, medium, large or global, a copywriter will add value to what you do. They bring with them the…