Freelance copywriting

How Much Is Professional Copy Worth To You?

  Picture this. Your business is growing, and with it, it’s demand for high-quality content. You have a new website that needs copy, brochures, articles, case studies…

Corporates And Copywriters – Why It’s A Match Made In Heaven

  Corporates need content but usually, don’t have the human resources (or specific skills) to keep…

Copywriting Done In-house Can Be Unsanitary And Flamboyant

  Hang on a minute; writing is writing, right? It doesn’t matter what format it takes – advertising, marketing, fiction, and academic – its just words on…

How To Hire A Copywriter

  Hiring a copywriter – or rather the right copywriter for you – can be a lengthy process. Not only do you want to be sure the person you’ve found has the right skills (i.e. is a…

How Much Do Freelance Copywriters Charge?

  How long is a piece of string? Seriously, there is no universal rate card for freelance copywriting because, like most professions, you get a wide range of experience and expertise. Some ‘copywriters’ (i.e.…

Avoiding The Freelance Client Famine

  On the face of it, freelancing is a no-brainer. You work the hours you choose, you get to decide who you work with, and there’s no boss to answer to. Sounds perfect. The problem is it’s…

A Cautionary Tale: Be Open-minded When Working With a Copywriter

Help! I need a copywriter. You decided it’s time to call in the experts. It can be a tough decision…

Do Freelancers Need an Office to be Taken Seriously?

  In a departure from my usual articles on all things copywriting and marketing, I wanted to explore the life of a freelancer…

Your Copywriting Project Has Gone Wrong – What Do You Do?

  This post is for all the copywriters out there. Regardless of your experience, perfectionist nature…

In-house or Outsourced? The Pros and Cons of Freelance Copywriting

  In-house vs. out sourced is a debate that continues to rage and one that I am constantly battling against.…