Newsletters

Newsletters – How to Make an Impact in an Overcrowded Inbox

  Newsletters provide a great opportunity for you to keep your relationship with your customers alive…

6 Tips to Make Your Newsletters Rock (and a bonus tip)

  As a savvy marketer you’re already sending out a monthly newsletter to your customers. Your…

Correcting Those Ooops Moments

  There is one thing you and I have in common – we’re human. That means one thing. Things go wrong sometimes. Yes, it happens to everyone, so the next time someone tries to make you feel bad when you make…

Can I Read Your Email on My Mobile?

    A few days ago Google cracked down on websites that weren’t mobile friendly. Business owners around the world were frantically trying to bring their sites…

Newsletters – Breaking the Content Curse

  Congratulations. You’ve made the decision to send out a monthly newsletter to your customers. The idea of keeping in touch with them, sending them great information and offers appeals because you know it…

Copy + Design = Great Presentation

This blog first appeared on our sister blog, Freelance Copywriter’s Blog   Ask any professional copywriter and they’ll tell you the power of persuasion lies within the copy of any piece of marketing material.…

How to Write Powerful Newsletters

Newsletters are a great way to stay in touch with your customers, but… You should never fill your newsletter with stuff about you. Every day my in box is filled with newsletters from companies that just focus…

How to Write a Readable Newsletter

Regular newsletters are a great way to keep in touch with your customers and add value to your relationship. They can be used to convey information, opinions, top tips and offers. But generating a…

Newsletter Content – What do You Write?

A newsletter is a great way to keep in touch with your customers and add value to your relationship with them. But what on earth do you put in them?…

The Long Haul of Email Marketing

Email marketing isn’t one of those things you can dabble in when the fancy takes  you and then forget about it. Keeping in touch with your customers is essential, which is why your email…