Marketing

Is The Cloud Really Right For You?

  Today I’m taking a break from writing about copywriting and marketing and instead, addressing an issue that all businesses should be aware of – the cons of cloud computing.…

Template Website – Yes or No?

  If you’re starting up a business or looking to revamp your existing website, what will you go for – a custom build or a template? Cost is bound to be a significant factor…

These Are The 4 Things Your Website Visitors Want

  What were your first thoughts when you were designing your website? Colours? Fonts? Gadgets and gizmos? Graphics and images? How cool should…

Why You Should Never Tell a Copywriter How Long a Project Will Take

  In my experience, most people think that copywriters…

How to Use Facebook for Business [Infographic]

  You know how important Facebook is to your business. Growing your audience through social media platforms is a great way to boost your visibility. Not just regarding rankings, but…

A Cautionary Tale: Be Open-minded When Working With a Copywriter

Help! I need a copywriter. You decided it’s time to call in the experts. It can be a tough decision…

Off-page SEO Isn’t Just Link Building

  In the words of Moz Blog: “Off-page SEO is the act of optimizing your brand’s online and offline footprint through the use of content, relationships, and links to create an optimal experience for…

Therapeutic Copywriting

  It hurts, doesn’t it? You’ve hit a metaphorical brick wall and are at a loss as to what to do. You’ve tried all sorts of things, asked for advice and scoured the internet for inspiration. Finally, you’ve landed on my website, and I have the answer you’ve…

Mobile Data Traffic Will Grow By 300% in 2017

  TechCrunch estimates that mobile data traffic will grow by 300% in 2017. With smartphones and tablets replacing traditional PCs because of their…

What Is Your Brand?

  How much thought went into your brand when you started your business? Probably not a lot. I would imagine you decided what business you wanted to start, paid a web designer to out a small site together, spent hours/days/months (delete…