Marketing

Be Different With Your Marketing And Stand Out

A few years ago I wrote a blog about daring to be different. It’s something you know you should be, but it takes a brave soul to…

Your Emails Are Offending Potential Customers

When GDPR arrived, it should have signalled the end of unsolicited emails, or at least that’s what I thought. Judging by the ones I receive on a daily basis, this isn’t the case because…

Joining The Dots Marketing

Dot-to-dots were great, weren’t they? I used to spend hours with those books creating slightly jagged looking pictures as I shakily joined the dots together. Marketing your business is a bit like doing a dot-to-dot. A lot of companies produce content;…

This Is What Your Online Shopper Really Want

Second-guessing what you online shoppers want is a dangerous game. Get it wrong, and they’ll leave in their droves. I found this fantastic infographic on MarketingProfs. It’s…

Move Over E-Commerce, It’s Time For C-Commerce

    No, I haven’t been at the gin. C-commerce is all about the connected experience. Your customers no longer want the crude and clunky online sales experience they’ve been…

Why Your Marketing Should Be About The Why And Not The What

  The vast majority of business write website copy that focuses on what…

How to Stop People Saying No

(How a Copywriter Overcomes Your Readers’ Objections)   Marketing your business would be so much easier if your potential clients could not say no. Although there are some people out there that like to…

Why I Keep Asking Why? The Tale of the Annoying Copywriter

  Being a copywriter is a lot like being an annoying child. I have a favourite…

5 Ways to Stop Selling and Make An Impact

  Do you want to know what’s turning off your customers? Your insistence on selling to them at every given opportunity. You might…