Press releases

The Press Release Is Dead

    Or is it? In the days before the internet, press releases were the main tool businesses had for getting their news out to where it mattered. It was the sole driving force behind brand awareness.…

Creating Powerful Press Releases [Infographic]

How good are you at telling the world about your achievements? Press releases seem to be dying. Few companies use them to their full potential. Regardless of whether you want to use them on line or off,…

How to Create a Press Release That Gets Noticed

Once upon a time, after writing your press release, you’d send it out to a few local newspapers or magazines. The fate of…

Do You Really Understand PR?

When you think about PR, do you instantly picture overly-made-up women in expensive designer suits air kissing whilst handing out expensive glossy magazines? Or, perhaps it’s the excessively expensive inches in newspapers and trade magazines that first…

What is the Power of PR?

How far can your marketing budget stretch? You have to keep your website updated, brochures current, email marketing, article writing…the list is endless. All these things take time and money, but what if there…

Writing Press Releases With Clout

Press releases are a valuable marketing tool for any business. So how come so few businesses use them? They are fairly easy to write, you can even publish them online so avoiding the impenetrable newspaper editor. Yet…

Can You Really Afford NOT to Use a Copywriter?

  Yes I know, you’re a start-up business so money’s tight. But, you still need engaging marketing materials and an effective online presence…

Effective Press Releases

What’s the golden rule when it comes to writing press releases? DO NOT USE THEM TO SELL. A press release is all about providing the reader with news. If you want to place an advert pay for it like everyone else. But because it’s…

Keywords and Press Releases

  Most people see press releases as off line marketing tools. But that doesn’t mean you should lose sight of the fact that they can also be published on online press release websites. The main advantage of that is that where…

Use Press Releases For Free Publicity

  The humble press release is one of the most effective ways of promoting your business online. Being online it will hang around in cyberspace for a long time. So if you’ve written it…