Content creation

Why Haven’t The Principles of Copywriting Changed?

  Internet marketing and all its associated skills change faster than a cheetah on roller skates (couldn’t find an image of that anywhere). New technologies force web designers to adopt…

Creating Content – Who Are You Taking To?

  Consumers are drowning in a flood of content. Everywhere you look, someone is writing an article about something or other. Some are great and well worth…

5 Ways to Stop Selling and Make An Impact

  Do you want to know what’s turning off your customers? Your insistence on selling to them at every given opportunity. You might…

Please, Please Read My Content

  Do you get the feeling that you’re writing to an empty room? Despite spending hours crafting your blog posts, no one seems to be reading them.   You’ve spent ages researching and compiling a list of…

Content Marketing Strategy – Where Do You Start?

  You need a content marketing strategy, but where do you start? Do you blog, write white papers, curate content? The one thing you’ll realise very early…

Human Writer vs. The Machines

  The growth of AI and other automation are threatening the human race – in particular, our jobs. Many believe this is a good thing as it will release people from mundane work and enable them to…

How Reverse Engineering Will Add Power to Your Content

  When designing a new product or service, what’s your first step? You don’t launch into designing your packaging or anything like that…

Benefits Sell; Features Tell

Peeking Behind the Sales Curtain   How many times have you heard that your copy should show and not tell? Even though it’s something you keep hearing, it’s not always something that’s easy to achieve. In fact, you might be of…

Focusing Your Message – What Are Your Priorities?

  One of the biggest issues I find in the marketing world is clients not knowing what their priorities are. Or, to be precise, they think they…