Content creation

Why Small Businesses Owners Should Be Themselves

  This post is for the one-man/woman band. They are the unsung business heroes juggling multiple hats to bring unparalleled levels of services to his or her customers and flexibility…

What The Hell Is a Keyword Anyway?

  Keywords get bad press. They have been abused over the years by unscrupulous SEOs and dodgy copywriters, and repeatedly crammed into every inch of websites in the vain hope…

How Much Should You Pay For a Blog Post?

  How much are you willing to pay for a blog post? Probably not as much as you should pay, and here’s why.…

Your Content Should Revolve Around One Idea

  Your new product or service is ready to marketed. You’ve designed your website and marketing materials and found the perfect copywriter to work with you on the content. Your…

What Comes First? Website Design, SEO, or Content?

  You need a new website because you’ve either started a new venture, or your old one needs updating. You know you need a great design. You…

Is Your Content Meaningless?

  Your challenge is to create fresh content for your website. It hasn’t been changed for a while, and as your business has moved on a bit, it’s time to revamp it, so it’s more relevant to your audience. It can’t…

Why You Shouldn’t Get Hung Up on Word Count

  My web page must contain 600 words. My blog posts have to be at least 1000 words in length. Enough already. Why…

Corporates and Copywriters – why a virtual relationship works

  Every business needs content. Organisations everywhere are faced with an uphill struggle trying to keep up with demands for external marketing, internal…

Does Emotion Really Motivate People to Buy?

  This article is very short and sweet. Ask any commercial copywriter and they’ll tell you the best way to get people to open their wallets and buy is by…

Don’t Be Lazy. Write Your Own Content

  No, I haven’t just committed business suicide, I’m just telling you a fact. Your audience demands content. They want to learn from you, but not just once in a…