Content creation

Writing Perfect Content – To Whom Should you be Writing?

  When it comes to creating the perfect message for your brochure, web copy, emails, newsletters, and every other piece…

Your Content is Alienating Your Customers

  I’ve been in the copywriting game for quite a while now, and if there’s one thing I hate, it’s ‘in your face’ marketing content. You know the stuff I mean; all those websites…

Website Content: Why You Need Three Levels of Content – Part 3

  So far in this series of articles we’ve looked at why your…

Website Content: Why You Need Three Levels of Content – Part 2

  This is part two of the article looking at the different levels…

Website Content: Why You Need Three Levels of Content – Part 1

  Content is something that has many uses. That’s why your content marketing…

Creating Content – Looking Beyond the Mirror

  The wheels of business need content to keep them turning. It can take several different forms: text, infographics, video, podcast, etc. Designed to connect with your audience, it’s what…

Help People Find Your Content

  Content marketing is the way to go – you know that. The problem is many companies try it for a while, don’t see a massive influx of traffic or sales and then give up. Although they’ve…

Video Marketing and The Importance of Knowing Your Audience

  You don’t need me to tell you how valuable video is to your marketing strategy. Whether you’re looking to create a cracking…

Edit Your Way to Stronger Content

  If there’s one thing I’ve learnt since becoming a copywriter, it’s that writing the initial draft of a project is the easy bit. OK, that makes it sound a doddle; it’s not, but…

When Are Features More Important Than Benefits?

  Every copywriter under the sun will tell you it’s vital your content focuses on the benefits your customers enjoy from your products or services. It’s these that will make…