Archive for 2018

Copywriting For Sole Traders

  Copywriting for a sole trader (entrepreneur, or whatever you want to call yourself) can be tricky. Online promotion takes a lot of content in multiple formats, but it also has to be done right. Filling cyberspace with meaningless twaddle isn’t…

Go Green With Your Old Content

  Being green is the new black. We’re told to recycle everything, so how about recycling your content? Over the years, you’ll build up a valuable library of content. It contains things like blogs,…

Does Your Homepage Hit The Spot?

  How hard can it be to write your home page? It’s just a matter of saying hello to the world and telling them all about your company, right? Wrong. And that’s the problem…

These Four Mistakes Are Killing Your Email Campaigns

  Creating emails sounds as though it should be the most natural thing in the world. You work out what you want to say, you put it…

Why Don’t You Want To Be Different?

  From an early age, we’re led to believe that being different is a bad thing. Throughout our school journey, we want to fit in with the ‘in’ crowd. We…

Listening – The Copywriter’s Secret Weapon

  A copywriter is probably the best listener you’ll ever come across. It’s the skill that enables them to write amazing content. That’s why, during any client meeting, the copywriter will do more listening…

5 Successful Types Of Content You Should Be Using

  When it comes to writing your marketing content, I get your thought process goes something like this: I want people to buy…

Direct Mail: Why You Must Stay Focused

      Direct mail letters, when done right, are not cheap. That doesn’t mean you should abandon the idea of using a professional copywriter and go for the DIY…

Do You Have A Content Marketing Strategy?

  Is a content marketing strategy essential? After all, isn’t it just a case of publishing blogs now and then and pushing your products and stuff out through social media?…

Why You Need A Tone Of Voice Guide And How To Create One

  In the online digital world, your tone of…