Archive for 2015

How to Create a Powerful Online Profile

  Being loud and proud is what online marketing is all about. It’s never been easier to reach out to your customers as it is today. With the millions of…

How to Write Sales Copy That’s Invisible

  No, I haven’t been at the cooking sherry, you really can write invisible sales copy. Let me explain. Do you write your own copy? If you do, I’m willing…

Social Media is About Connecting Not Selling

  I’m sure I’ve probably touched on this subject before, but considering the approaches I get through social media it needs to be said again. Social media is for connecting.…

What Are You Really Trying to Say?

A very short blog about focus in your writing How many times have you tried to write an email, newsletter, web copy or brochure only to completely lose your focus?…

Long Copy Results in Better Rankings

  I don’t have a lot of patience when it comes to reading stuff online. The posts I like to read are short, succinct and get to the point. It’s a bit like my…

Why Is Your Content So Crap?

  Oh dear, come on, take a seat and let’s talk. Why do you feel that way about your content? Is it because someone said that if you’re not getting at least 8 social…

How To Create a Stand Out White Paper [Infographic]

  White papers are still a valid part of your businesses marketing strategy. Considering most are now read from smartphones, tablets and PCs,…

Where Do You Stand on the Oxford Comma Debate?

  “While Adrian was waiting for Julie to get ready, he washed the dishes, turned off the TV, checked his emails, and even…

The Top Social Media Management Tools of 2015

  Social media management tools have been huge this year, but with so many to choose from, how can you be sure you get the one that’s…

The Problem With Subject Lines

The subject line for your email marketing campaign is probably the shortest thing you’ll have to write, but it is also the most important. It’s hard enough coming up with killer content for the email itself, but…