content marketing

Website Content: Why You Need Three Levels of Content – Part 3

  So far in this series of articles we’ve looked at why your…

Website Content: Why You Need Three Levels of Content – Part 2

  This is part two of the article looking at the different levels…

Website Content: Why You Need Three Levels of Content – Part 1

  Content is something that has many uses. That’s why your content marketing…

Creating Content – Looking Beyond the Mirror

  The wheels of business need content to keep them turning. It can take several different forms: text, infographics, video, podcast, etc. Designed to connect with your audience, it’s what…

Help People Find Your Content

  Content marketing is the way to go – you know that. The problem is many companies try it for a while, don’t see a massive influx of traffic or sales and then give up. Although they’ve…

How to Make Your Copywriting Persuasive

  If your content doesn’t persuade your reader to do something, it’s a complete waste of space. Harsh but true. The internet is full of articles that take up space. They don’t offer the…

Customer Letters – What Do They Say About You?

  Brand personality and that touchy-feely stuff are what marketing is all about these days. Companies are catching on to the power of…

Time-limited Offers Will Strengthen Your Copy

  How many times have you hesitated when considering buying something? Although you make decisions all day long, they are always harder to make when they result in you parting with your hard-earned cash.…

What Comes First? Website Design, SEO, or Content?

  You need a new website because you’ve either started a new venture, or your old one needs updating. You know you need a great design. You…

Is Your Content Meaningless?

  Your challenge is to create fresh content for your website. It hasn’t been changed for a while, and as your business has moved on a bit, it’s time to revamp it, so it’s more relevant to your audience. It can’t…