content marketing

5 Successful Types Of Content You Should Be Using

  When it comes to writing your marketing content, I get your thought process goes something like this: I want people to buy…

Do You Have A Content Marketing Strategy?

  Is a content marketing strategy essential? After all, isn’t it just a case of publishing blogs now and then and pushing your products and stuff out through social media?…

Create Your Own Content Marketing Ideas Generator

    How cool would it be to have a continuous supply of content ideas for your marketing activities? Never again would you have that awful empty head feeling when…

Do You Know Who Your Audience Is?

  How to write content your readers will love One of the most common mistakes I see in marketing content is an apparent disregard for who is going to read…

A Feature Is Not A Benefit

  Not so long ago, I wrote a blog post about features and benefits. I was back on my soapbox again talking about the difference between features and benefits. Just to remind you: A…

Why Writing Copy Is a Lot Like Cycling Up a Mountain

  Having returned after a two week cycling holiday in Gran Canaria, I was reminded of…

Is There Such A Thing As A Single Global Marketing Voice?

  No. I could stop this blog post here, but it probably needs a wee bit…

Why Pain Trumps Features When It Comes To Copywriting

  Selling shouldn’t be painful, but that doesn’t mean you can’t enhance your sell case with a little discomfort. When it comes to…

Stop Littering Your Copy With Playground Taunts

  Why is it, when growing up, someone always has something bigger and better than you? Their toy is better, they’ve seen the latest age 18 release at the cinema…