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Mail Butler – Making Apple Mail That Little Bit Better

  Not my usual type of post, but every now and then I come across a product that I can’t…

The Quickest Way to Great Business Writing

    Your company needs a lot of marketing. I’m not just talking about your website, there’s also: Newsletters Case studies Emails Brochures Blogs Articles Press releases Reports White papers…

Is Google’s “Right to be Forgotten” a Waste of Time?

Most business owners spend vast amounts of money trying to get Google to take notice of them. They try every…

Dealing With Imposter Syndrome

Very few of us are naturally confident when it comes to meeting new people. Add to that the pressure of it being a business meeting with a potential new contract in the balance, and most us would rather opt for root…

How to Create a Press Release That Gets Noticed

Once upon a time, after writing your press release, you’d send it out to a few local newspapers or magazines. The fate of…

The Secret to Effective Long Copy

Is long copy really better than short? That is a question that is asked continually and will probably be asked for many years to come. The simple answer is that it depends on what…

Make Your Web Writing Interesting

    Once upon a time if you wanted to research a subject you had to go to the library and scour numerous reference books for the information you needed. Today, you just have to Google it.…