Archive for 2017

SEO Copywriting is NOT Bad Copy

  Here’s a news flash for you, SEO copywriting is not bad copy. Granted, there is a lot of gobbledygook out there pretending to be high-quality content, but it’s usually written by someone who…

Why Traffic Isn’t the Be All and End All of Your SEO Strategy

  Websites and SEO (search engine optimisation) go hand…

Blogging Hell – Generating Ideas

  Every day, before I start client work, I try to write a blog. This has been my routine for the past ten years. Sometimes the ideas flow and, before I know it, another blog is scheduled…

Why Aren’t People Reading Your Content?

  The simple answer to that question is because it bores the pants off them. Harsh words, but very true. Yes, you may well have spent hours labouring over your article. I’m sure it…

5 Essential Tips for Creating a Gripping Newsletter

The best way to find out if a career is right for you is to have a go. That’s why I recently agreed for a client’s daughter…

When Is The Best Time To Send Your Emails?

  Is there a best time to send emails? When is the worst time to send emails? A quick Google search will deliver…

There is No Perfect Blog Length – FACT

  ‘What’s the perfect blog length?’ ‘You’ve only written 800 words, but I read something that said it should be at least 2500 words if it is…

Why Your Content Shouldn’t Be Like Your Competitors’

  Before I launch into this particular post, I would just like to say that what I am about to talk about doesn’t happen very often. However,…

Never Underestimate the Comfort of Continuity

  In the old days, you would market your business through adverts, direct mail or word of mouth. A recommendation would be enough for someone to seek you out to do business with you.…