Researching your market

Yes, Your Copywriting Project Does Need Research

  Marketing budgets have never been tighter, I get that, but that doesn’t mean you should start to skimp on the important stuff. I have noticed a trend recently in…

How to Get The Website of Your Dreams

When starting out in business, you’re eager, optimistic and have fairly high expectations of what you want to achieve. The only problem is those high expectations come…

Making The Most of Your Business Leads

    Google has been a God send for shopaholics everywhere. No longer do you have to spend hours trudging around over-heated stores. Now, you can sit and relax in…

Connecting Through Online Marketing

  Content marketing online, gives you the power to educate, communicate, influence people and attract a continuous stream of potential customers. But you must have a strategy. Jumping in without thinking rarely works. You must be realistic and understand that results…

Using Social Media Effectively

  Once upon a time, customers could only get in touch with you by telephone, letter or by visiting your premises. If they were unhappy, they’d probably moan about you to a friend or two and you’d be non the wiser.…

What Do Your Customers Want?

  Yes, I know – if you could answer that, marketing your business would be a doddle. You’d be able to second guess precisely what they want, provide it for them and keep them happy forever. That’s…