Archive for 2016

Why Your Content Isn’t Working

  You know your website needs content if it is to perform well. But you have an issue or two. Your writers are churning out the quantity, but not the quality and they hate creating something that’s…

I Don’t Have Time to Blog

  The excuse most often used as to why you don’t blog is time, or rather the lack of it. Let’s face it, that’s not really the reason, is it? It’s more likely the…

The is Why You Need a Second Pair of Hands

  Earlier this month I wrote about why virtual relationships between copywriters and corporates work, an idea that I now…

What Is a Style Guide and Why Do You Need One?

  One of the simple things that give your organisation credibility is your consistency of style. By…

Why You Shouldn’t Get Hung Up on Word Count

  My web page must contain 600 words. My blog posts have to be at least 1000 words in length. Enough already. Why…

The 5 Deadly Sins of Blogging

  Once you get into the swing of it, blogging can be child’s play. When you’re starting out, it can be anything but that. Just like every new thing in life you try, you’re…

Corporates and Copywriters – why a virtual relationship works

  Every business needs content. Organisations everywhere are faced with an uphill struggle trying to keep up with demands for external marketing, internal…

Does Emotion Really Motivate People to Buy?

  This article is very short and sweet. Ask any commercial copywriter and they’ll tell you the best way to get people to open their wallets and buy is by…

Freelance Work Drought – How to Deal With it

  I’ve been working as a freelance copywriter since 2007. Over the years I’ve been relatively lucky and not had too many periods…

Don’t Be Lazy. Write Your Own Content

  No, I haven’t just committed business suicide, I’m just telling you a fact. Your audience demands content. They want to learn from you, but not just once in a…