copywriting

Copywriting For Sole Traders

  Copywriting for a sole trader (entrepreneur, or whatever you want to call yourself) can be tricky. Online promotion takes a lot of content in multiple formats, but it also has to be done right. Filling cyberspace with meaningless twaddle isn’t…

Why Don’t You Want To Be Different?

  From an early age, we’re led to believe that being different is a bad thing. Throughout our school journey, we want to fit in with the ‘in’ crowd. We…

Listening – The Copywriter’s Secret Weapon

  A copywriter is probably the best listener you’ll ever come across. It’s the skill that enables them to write amazing content. That’s why, during any client meeting, the copywriter will do more listening…

Copywriting Isn’t About Grammar

  Copywriting isn’t about grammar? Before you shoot me down in flames, hear me out. I know some reading this won’t agree with me. For many, grammar comes before everything else; it’s the most important aspect of written communications; it’s what…

Writing Persuasively – The Easy Way

  The art of writing persuasively is the cornerstone of great marketing. Without it, your words become empty; mere squiggles on a page or screen that hold no meaning. It’s not an easy thing…

How To Focus Your Copywriting

Understanding who you’re talking to When you settle down to start writing your marketing content, who or what are you thinking about? Allowing spurious thoughts to enter your head while writing (such as what’s for tea tonight,…

Copywriting Life – Why I’m A Generalist

  One of the first things potential clients want to know is whether I’ve written for their industry before. I sort of get why they want to know, but the…

What Do Copywriters And Annoying Kids Have In Common?

  Copywriters are just like annoying kids. Why? Exactly. Huh? OK, let me go back to the beginning. My kids are all grown…

Why Your Call To Action Is Vital

  Is there a hole in your bucket? No, I haven’t gone mad. The bucket in this instance is your website; the hole is your lack of calls to action.…

Why Are Professionally Written Words Best?

  Words. You use them every day. You send emails to customers, create marketing materials, produce content for your website…the list is endless. How much thought are you giving to the words you use?…