copywriting

What The Hell Is a Keyword Anyway?

  Keywords get bad press. They have been abused over the years by unscrupulous SEOs and dodgy copywriters, and repeatedly crammed into every inch of websites in the vain hope…

Your Content Should Revolve Around One Idea

  Your new product or service is ready to marketed. You’ve designed your website and marketing materials and found the perfect copywriter to work with you on the content. Your…

Marketing: The Power of You

  What is the point of marketing your business? To draw in customers who want to buy your products and services, right? So if you know that, why are you driving them away? In my experience, most…

It is a Wise Businessperson Who Takes Advice

  If I’ve said it once, I’ve said it a hundred times; you know your business better than anyone else. But that does not mean you should…

Are You a Marketing Cheapskate?

  How important is your business to you? That might sound like a daft question, but I feel it has to be asked. Why? Well, mainly due to the rise in the number of websites that offer…

How to Approach a Copywriter

  In my experience, you usually start looking for a copywriter at the eleventh hour. If it’s a new website, the design is done but there’s no copy. If it’s a brochure, you’re ready to go to print…

Use Images to Optimise Your Blog’s SEO

  You don’t need me to tell you about why you should be using images in all your blog posts. Just in case you’re unsure it’s because images will entice…

Is Plain English Dying in the Workplace?

  This is something I come across more and more when I meet clients. During meetings, the initial plain English is replaced by an incomprehensible babble of nonsensical words and…

How to Brief a Copywriter

  Do you know the single most important golden rule that you should always follow when briefing a copywriter? It’s quite obvious really, but often gets overlooked. If you’re not sure, let me tell you a story.…

Copywriting – How to be Natural and Authentic

  This is longer than my usual stuff, so you might want to grab a coffee while you read. Recently, I was asked to talk at a…