Conversion rate

The #1 Reason Why Your Website’s Not Converting Visitors Into Customers

  How’s your website performing? I’m not talking about its load time or looks, but how…

How to Make Your Copywriting Persuasive

  If your content doesn’t persuade your reader to do something, it’s a complete waste of space. Harsh but true. The internet is full of articles that take up space. They don’t offer the…

Time-limited Offers Will Strengthen Your Copy

  How many times have you hesitated when considering buying something? Although you make decisions all day long, they are always harder to make when they result in you parting with your hard-earned cash.…

How to Measure The Effectiveness of Your Content Marketing

  Content marketing is essential, but being a good writer doesn’t necessarily mean you’ll be a great content marketer. Why? Because great content…

How to Combat the Fear of Being Ripped Off

  At some point in your life you’ve been ripped off. It was either that gizmo you bought from the market that worked…

3 Ways to Boost Sales on Your E-Commerce Site

    Do you sell exclusively through your website? It’s tough selling to people you don’t get to meet, isn’t it? If they…

Do Your Values Match Your Website?

  As a company owner, you love to shout about the values you hold dear. You tell your website readers that you value your customers, go out of your way to provide the level…

How to Write Copy That Stops The Scanners

    Who are the scanners? They are people like you and me that read stuff on the web. Selling face-to-face is easy. Your potential customer is…

What Interests Your Customers?

The marketing trigger that will increase your sales Marketing – you can’t run a business without it. Whether you’re a social media fanatic, blogging hero, content writer extraordinaire, or a wizard at email marketing there’s one thing you must do in…

Concentrate on Conversions Not Traffic

Most business owners are obsessed by the amount of traffic they get to their website. You’ve no doubt heard them boasting at networking events about how many thousands of unique visitors they get month, figures at their…