Adverts

There’s No Such Thing As Social Selling

  Marketers love buzz words. Every so often they’ll come up with another doozy that makes them sound knowledgeable, but that in reality is just another catch phrase. It gets…

More Advice About Creating Google Adwords Ads

  In my last post I talked about creating Adwords adverts with FOMO (the fear of missing out). But what about the rest of the advert? Google doesn’t give you…

Creating Adwords Ads With Added FOMO

  What the hell is FOMO? It’s the holy grail marketers love. It preys on the insecurities of the buyer. It’s the Fear Of Missing Out. It can be generated through time limited offers,…

Does Your Brand Need a Tagline?

A tagline has always been seen as an important part of your brand’s marketing, regardless of your company’s size. In a few short well-chosen words, it sums up your brand’s promise, but is it…

Should You Slag Off The Competition in Your Marketing?

  This article is my own personal view about this particular question. In my mind, your marketing should always be about your customers.…

The Difference Between Advertising and Marketing

You mean they’re not the same thing? Nope, advertising and marketing are two very different animals. The whole world is full of adverts; they are everywhere you turn, on the TV, radio, on buses,…

Copywriting–Doing a 180

Writing your own copy constantly can lead to a problem—how long is it before you run out of things to say? Before you know it all your marketing materials look and sound the same. Customers start getting fed up seeing the same old messages…

Copywriting Secrets

Psst. Come here – did you know there are millions of adverts everywhere you look? They’re on websites, in brochures, newsletters, emails… Do you want to know how to make yours stand out? Take a look at what your competitors are doing…and then do something completely different. I…

How To Make Your Adverts Persuasive

  You may have spent hours putting together a pretty advert which is very informative. Great – I’m sure you’re very pleased with it, which you should be assuming you weren’t hoping to make…

Create Killer Adverts – On and Offline Marketing

  Advertising is a necessary evil for business owners. It is the ultimate cat and mouse game.  Your mission – should you choose to accept it –…