Sally Ormond

Never Underestimate the Comfort of Continuity

  In the old days, you would market your business through adverts, direct mail or word of mouth. A recommendation would be enough for someone to seek you out to do business with you.…

Why Your Sales Letters Aren’t Working

  You would think that writing a letter would be easy. Ok, most of today’s communications are electronic, so the art of letter writing is on the wane, but the act of committing your…

The Definition of Quality Content

  In your business you use content everywhere: editorials, marketing, PR, SEO, social media, website copy, blog posts, brochures, email marketing, newsletters, white papers, video, blah, blah, blah. And yet many of you are still writing it…

What Should You Be Writing About?

  Search engine optimisation is the way to get your website noticed. You know that. But how do you generate the constant stream of high-quality content you need to attract links? Notice what I…

Template Website – Yes or No?

  If you’re starting up a business or looking to revamp your existing website, what will you go for – a custom build or a template? Cost is bound to be a significant factor…

A Quick Guide to Powerful Copywriting

  Creating copy for your marketing that is interesting, relevant and that sells isn’t always as easy as it sounds. You must think about your audience, why you’re writing, what you want to achieve…

These Are The 4 Things Your Website Visitors Want

  What were your first thoughts when you were designing your website? Colours? Fonts? Gadgets and gizmos? Graphics and images? How cool should…

How To Spot a Copywriting Charlatan

  You’ve heard of cowboy builders that give the rest of the industry a bad name, well all sectors them. The problem you have, as a consumer, is spotting them before you get burned.…

How Are You Going To Write That Article?

  Promotion is vital for your business and now and then you’ll be presented with a fantastic opportunity to get your name ‘out there’. How? By being…

How Do You Know if You’re Doing SEO Copywriting Right?

  Do I think all SEO copywriting is bad? No. There is some terrible stuff out there, but that’s because…