Archive for 2011

How to Link Build Well

When it comes to search engine optimisation strategies, there are a number of elements that must be addressed: Keywords Well designed website Title tags and META Descriptions SEO copywriting Links The first 4 are all vital to…

Get Better Customer Satisfaction Through Your Website

We all want happy customers that return to us time and again. As, for many customers, your website will be their first contact with you, it must give them the…

What is Social Media’s ROI?

There are a lot of companies out  there now using social media. But there are also a lot of companies who are still resisting it. The main reason is it’s perceived lack of Return on Investment (ROI),…

Email Copywriting Mistakes

Nobody is perfect – nope, not even you. We all make mistakes, some large, some small, and some we’d rather not think about. So what happens when you’ve finally finished your latest marketing email (that you’ve spent many painful hours working on), hit send…

Guest Blogging – How to Get Asked Back

Writing guest blogs is a great way to boost your online exposure. But you must never get so wrapped in your own self promotion that you lose…

How to Find Followers on Twitter

For many people, when they start to dabble in Twitter, there’s one question that springs to mind – how do you find people to follow? If you’re just searching for friends and colleagues, you’ll…

Maximising Your Newsletter Marketing

Newsletter marketing is a great way to promote your business and add value to your customers – fact. But what happens once you’ve hit send? Is  your carefully crafted copy forgotten about? Did you know you could use your newsletters to…

Relationship Selling is More Powerful than Traditional Cold Calling

Do you remember the days when marketing your business involved taking out an ad in a magazine or local paper. It was great…

How to Spot an SEO Con Artist

If you have email, you get spam – it’s a part of life. Everyday we are inundated with emails pretending to be from banks, building societies, the Inland Revenue and…

Going Viral with Video Marketing

  How many times have you posted a link to a video that’s gone viral? The companies that achieve this phenomenon are canny creatures – what incredible PR? All they did was make a single investment in…