Archive for 2013

How to Work With Your Copywriter – Reviewing Copy

Congratulations, you’ve hired a copywriter to help you with your sales and marketing materials and have just embarked on the collaborative. Yes, I…

Why You Should Use Sub Headings In Your Copywriting

Are you tired of seeing huge long swathes of text on web pages? They’re not very inviting are they? You may start reading…

Why You Need a Social Media Policy

A social media policy is essential if you are a business that uses social media to reach out to its customers. Through the social networks you use, your customers can…

How to Get Your Website De-Indexed by Google

This blog first appeared on our sister blog, Freelance Copywriter’s Blog   Online marketing is a very competitive world. Everyone wants to be on the front page…

Why Your Email Marketing Isn’t Working

What would you class as an acceptable open rate for your email marketing campaign? Do you know what click rate you should be aiming for? Well, to be honest it depends on the industry…

How to Structure Your Website’s SEO

This blog first appeared on our sister blog, Freelance Copywriter Blog.   Over the years I’ve written a lot about search engine optimisation (that link will take you to a series of posts covering…

How to do Twitter Spilt Testing

Using Twitter to promote your business is quite a steep learning curve. You have to learn what to tweet (and no, that doesn’t mean only tweeting about your business), how to follow people, how…

Copy + Design = Great Presentation

This blog first appeared on our sister blog, Freelance Copywriter’s Blog   Ask any professional copywriter and they’ll tell you the power of persuasion lies within the copy of any piece of marketing material.…

Effective Marketing Delegation

All year you’ve been working your socks off. You’ve been networking like there’s no tomorrow, pulling in customers – you’ve been flying. Of course, that also means your workload has increased, which is now having an impact on the time you have available for…

How to Solve Your Pay Per Click Problems

This blog first appeared on our sister blog, Freelance Copywriter’s Blog.   At the start of your Pay-Per-Click (PPC) campaign you would have done a lot of…