SEO Copywriting

What The Hell Is a Keyword Anyway?

  Keywords get bad press. They have been abused over the years by unscrupulous SEOs and dodgy copywriters, and repeatedly crammed into every inch of websites in the vain hope…

What Comes First? Website Design, SEO, or Content?

  You need a new website because you’ve either started a new venture, or your old one needs updating. You know you need a great design. You…

17 Ways a Copywriter Will Help Your Business

  It doesn’t matter whether your company is small, medium, large or global, a copywriter will add value to what you do. They bring with them the…

4 Ways to Rock at On-site SEO

  SEO? What’s the point? I’ll always rank below those huge companies with bottomless marketing budgets. Yes, that’s true, but they are there because they’ve paid to be there. You…

The Absolute Truth About SEO Copywriting

  There are a lot of blogs out there about the wonders of SEO copywriting. It’s magical. It’s difficult to achieve. Only a word-ninja can hope to create it. Let’s get that into perspective:…

Why Small Businesses Are Getting Their SEO Wrong

    Oh God, not SEO again! Yeah, yeah, I’ve heard it all before – get a bunch of keywords, stick them in your site, people will…

What Should Your SEO Be Doing?

    Unless you’re living search engine optimisation night and day you probably can’t answer that question in any depth. The worrying thing is that a lot of “SEO experts” don’t seem to want…

The Most Common Content Marketing Mistakes

    You, like most of the other business owners in your field, began content marketing with the best intentions. At the start you were full of enthusiasm, but over time it’s become a…

5 Steps to Stellar Copywriting

  You know what it’s like. You’ve spent hours creating copy for your latest project, the deadline is looming and you quickly finish it, compose a covering email and then hit send. Was it really your best…

How to Write Content That Ranks in 2014 [Infographic]

I’ve lost count of the number of times I’ve written about how to create copy that gets ranked. Time and time again I’ve…