copywriter

How Much Should You Pay For a Blog Post?

  How much are you willing to pay for a blog post? Probably not as much as you should pay, and here’s why.…

Time-limited Offers Will Strengthen Your Copy

  How many times have you hesitated when considering buying something? Although you make decisions all day long, they are always harder to make when they result in you parting with your hard-earned cash.…

Your Content Should Revolve Around One Idea

  Your new product or service is ready to marketed. You’ve designed your website and marketing materials and found the perfect copywriter to work with you on the content. Your…

Marketing: The Power of You

  What is the point of marketing your business? To draw in customers who want to buy your products and services, right? So if you know that, why are you driving them away? In my experience, most…

Newsletters – How to Make an Impact in an Overcrowded Inbox

  Newsletters provide a great opportunity for you to keep your relationship with your customers alive…

Great Copywriting Takes Longer Than You Think

  Every copywriter comes across this problem. Practically every new client will take this stance when it comes to negotiating the fee for a piece of work. What is it?…

What Is a Style Guide and Why Do You Need One?

  One of the simple things that give your organisation credibility is your consistency of style. By…

Corporates and Copywriters – why a virtual relationship works

  Every business needs content. Organisations everywhere are faced with an uphill struggle trying to keep up with demands for external marketing, internal…

Does Emotion Really Motivate People to Buy?

  This article is very short and sweet. Ask any commercial copywriter and they’ll tell you the best way to get people to open their wallets and buy is by…

Don’t Be Lazy. Write Your Own Content

  No, I haven’t just committed business suicide, I’m just telling you a fact. Your audience demands content. They want to learn from you, but not just once in a…