copywriter

Therapeutic Copywriting

  It hurts, doesn’t it? You’ve hit a metaphorical brick wall and are at a loss as to what to do. You’ve tried all sorts of things, asked for advice and scoured the internet for inspiration. Finally, you’ve landed on my website, and I have the answer you’ve…

Website Content: Why You Need Three Levels of Content – Part 1

  Content is something that has many uses. That’s why your content marketing…

Corporate Brochures – The Perfect Formula

  Far from being the dinosaur of marketing, the corporate brochure is still a vital part of any company’s marketing strategy. It’s a document that can be handed out at trade shows, or used…

Sales Letters – Finding the Perfect Recipe

  There is no real mystery about how to create a compelling sales letter. The approach you use will depend on the aim of the letter, the audience you’re addressing…

Edit Your Way to Stronger Content

  If there’s one thing I’ve learnt since becoming a copywriter, it’s that writing the initial draft of a project is the easy bit. OK, that makes it sound a doddle; it’s not, but…

When Are Features More Important Than Benefits?

  Every copywriter under the sun will tell you it’s vital your content focuses on the benefits your customers enjoy from your products or services. It’s these that will make…

How to Make Your Copywriting Persuasive

  If your content doesn’t persuade your reader to do something, it’s a complete waste of space. Harsh but true. The internet is full of articles that take up space. They don’t offer the…

Why Professional Copywriting Isn’t as Cheap as Chips

  Content – you can’t live without. Whether it’s creating new web content, brochure copy, an email campaign, white paper, case study or article, it takes time,…

Why Small Businesses Owners Should Be Themselves

  This post is for the one-man/woman band. They are the unsung business heroes juggling multiple hats to bring unparalleled levels of services to his or her customers and flexibility…

How Much Should You Pay For a Blog Post?

  How much are you willing to pay for a blog post? Probably not as much as you should pay, and here’s why.…