copywriter

Why Hire A Copywriter If You’re Going To Change Their Words?

Here’s the scenario: you’ve found a brilliant copywriter to work with you on your website. During…

The Psychology of Copywriting

“Communicate in the same language that your customers’ speak.” That’s always my advice to clients. Most of the time, they trust me and together, we create engaging content that works. Other times, my advice is over-ridden. Despite crafting copy that draws…

Content Marketing Doesn’t Have To Be Hard

The daily grind of creating fresh long-form content to keep your readers (and the search engines happy) is a huge task. It can, at times, feel as though you’re scaling…

Why Your Copywriter Will Give You What You Ask For

  The most important part of any copywriting project is the briefing. This will show your writer what you’re looking…

Go Green With Your Old Content

  Being green is the new black. We’re told to recycle everything, so how about recycling your content? Over the years, you’ll build up a valuable library of content. It contains things like blogs,…

Does Your Homepage Hit The Spot?

  How hard can it be to write your home page? It’s just a matter of saying hello to the world and telling them all about your company, right? Wrong. And that’s the problem…

Listening – The Copywriter’s Secret Weapon

  A copywriter is probably the best listener you’ll ever come across. It’s the skill that enables them to write amazing content. That’s why, during any client meeting, the copywriter will do more listening…

Direct Mail: Why You Must Stay Focused

      Direct mail letters, when done right, are not cheap. That doesn’t mean you should abandon the idea of using a professional copywriter and go for the DIY…

Why It’s A Bad Idea To Write Your Content In-house

Times are tough and you need to keep your costs down, I get that. But it’s important not to lose…

Copywriting Isn’t About Grammar

  Copywriting isn’t about grammar? Before you shoot me down in flames, hear me out. I know some reading this won’t agree with me. For many, grammar comes before everything else; it’s the most important aspect of written communications; it’s what…