copywriter

Edit Your Way to Stronger Content

  If there’s one thing I’ve learnt since becoming a copywriter, it’s that writing the initial draft of a project is the easy bit. OK, that makes it sound a doddle; it’s not, but…

When Are Features More Important Than Benefits?

  Every copywriter under the sun will tell you it’s vital your content focuses on the benefits your customers enjoy from your products or services. It’s these that will make…

How to Make Your Copywriting Persuasive

  If your content doesn’t persuade your reader to do something, it’s a complete waste of space. Harsh but true. The internet is full of articles that take up space. They don’t offer the…

Why Professional Copywriting Isn’t as Cheap as Chips

  Content – you can’t live without. Whether it’s creating new web content, brochure copy, an email campaign, white paper, case study or article, it takes time,…

Why Small Businesses Owners Should Be Themselves

  This post is for the one-man/woman band. They are the unsung business heroes juggling multiple hats to bring unparalleled levels of services to his or her customers and flexibility…

How Much Should You Pay For a Blog Post?

  How much are you willing to pay for a blog post? Probably not as much as you should pay, and here’s why.…

Time-limited Offers Will Strengthen Your Copy

  How many times have you hesitated when considering buying something? Although you make decisions all day long, they are always harder to make when they result in you parting with your hard-earned cash.…

Your Content Should Revolve Around One Idea

  Your new product or service is ready to marketed. You’ve designed your website and marketing materials and found the perfect copywriter to work with you on the content. Your…

Marketing: The Power of You

  What is the point of marketing your business? To draw in customers who want to buy your products and services, right? So if you know that, why are you driving them away? In my experience, most…

Newsletters – How to Make an Impact in an Overcrowded Inbox

  Newsletters provide a great opportunity for you to keep your relationship with your customers alive…