copywriter

The Copywriter’s Green Cross Code

  If you’re a similar age to me and grew up in the UK, you’ll probably remember the government’s various public safety films that featured the likes of Tufty Fluffytail, ‘Charley says’, and the Green Cross Code…

Don’t Make People Hunt For Your Content

  You’re good. You know that. Your writing is spot on and full of golden nuggets. You write every post confident that people will flood your site to read it.…

Your Brochure Bombed – Why?

    Balls – you spent a small fortune on your new brochure only to watch it wither and die. No one read it. It didn’t generate a single lead. It did nothing. You decide it was…

Content That Stops The Scanners In Their Tracks

  Scanners are people who read stuff online. They are the ones your content has to convince to buy your product or service – not easy. Most…

Copywriting is Not a Panacea

  If you’re looking for a universal remedy to your marketing woes that will convince everyone that comes into contact with your content that they must buy from you-you won’t find it. Nope, not even professional copywriting…

What a Copywriter Needs to Know

  How to brief your copywriter is a subject I’ve talked about before, but it’s something that’s vital to the success of your copywriting project. Marketing projects come in all shapes and sizes: website…

The Five Elements Your Email Marketing Must Have

  Junk mail is the bane of modern life (well, one of them) but email marketing is fast becoming a blight of equal magnitude. It’s popular because…

How to Stop People Saying No

(How a Copywriter Overcomes Your Readers’ Objections)   Marketing your business would be so much easier if your potential clients could not say no. Although there are some people out there that like to…

What Your Home Page Should Say About You

  Your home page shouldn’t say anything about you. What? It should instead focus entirely on the benefits your customer will get if they buy from you.…

Why I Don’t Class Myself as a Copywriting Expert

  Am I trying to commit professional suicide? No, just being my usual open and honest self, while having a quiet vent about…