B2B and B2C Copy

Mind Your Language – Communicating With Corporates

    “Through our organisational changes we’ll strategically transition towards a more customer centric approach. Going forward, by leveraging KPIs this paradigm shift will cultivate a results orientated environment cultivating…

Copywriting – Pain and Pleasure

Copywriters, in a strange way, are a lot like doctors. We use our skills to find someone’s pain point (a challenge they are wanting to overcome) and to help them overcome it by offering them the panacea…

Are B2B and B2C Copywriting the Same?

Yes. OK, that doesn’t make much of a blog post, so let me elaborate. As a copywriter, I write about all sorts of things – risk management, cosmetic surgery, recruitment,…