Growing your business

Freelance Work Drought – How to Deal With it

  I’ve been working as a freelance copywriter since 2007. Over the years I’ve been relatively lucky and not had too many periods…

How Involved Should You Be in Your Copywriting Project?

Your website is in dire need of a revamp. The new design is ready and now you’ve turned your attention to the content.…

17 Ways a Copywriter Will Help Your Business

  It doesn’t matter whether your company is small, medium, large or global, a copywriter will add value to what you do. They bring with them the…

What Online Retailers Can Learn From Their Customers

  Millennials, Generation Y, Generation Consumer, call them what you like, but their shopping habits and preferences will tell you a lot about how you should be…

How to Gain More Positive Customer Reviews

  Reviews, testimonials, or whatever you call them are a fantastic way of attracting new business. Potential customers are more likely to believe their peers about the level of your…

SME Marketing – Plural and Singular?

  This is one of the questions every small business owner will ask, especially when they work alone. Is it best to create marketing materials that use ‘I’ or ‘we’? Let’s take a look…

Correcting Those Ooops Moments

  There is one thing you and I have in common – we’re human. That means one thing. Things go wrong sometimes. Yes, it happens to everyone, so the next time someone tries to make you feel bad when you make…

6 Reasons Why Your Business is Failing

  Starting up your own business is exciting and scary in equal measures. All too often you dive in without a second thought (especially if you’re working freelance or provide…

How to Attract a Constant Stream of Clients

  Ask any freelancer what’s the most frustrating thing about their business and they’ll probably say the inconsistent level of work. One minute they’re drowning under an…

What a Copywriter Does (Other Than Write)

Have you ever wondered what a copywriter actually does? Obviously they write, but there’s a bit more to it than that. The interview Before any words can be written the…