content creation

Edit Your Way to Stronger Content

  If there’s one thing I’ve learnt since becoming a copywriter, it’s that writing the initial draft of a project is the easy bit. OK, that makes it sound a doddle; it’s not, but…

How to Make Your Copywriting Persuasive

  If your content doesn’t persuade your reader to do something, it’s a complete waste of space. Harsh but true. The internet is full of articles that take up space. They don’t offer the…

Why You Shouldn’t Get Hung Up on Word Count

  My web page must contain 600 words. My blog posts have to be at least 1000 words in length. Enough already. Why…

Content Marketing Made Simple

  Let’s start at the beginning and ask what’s content marketing? It’s a way of getting your business found online, building your brand, and giving your customers something for nothing to generate trust. Consistently high quality content will begin to build…

How to Find The Most Powerful Benefit Your Product Offers

  You don’t need me to tell you that the most powerful marketing content is dominated by benefits. They are…

Why You Shouldn’t Aim to Write Award Winning Content

  That would be a dream come true, wouldn’t it? Content that you create wins an award. Wow. But that thought should never…

The Easy Way to Write Great Content Every Time

  On the face of it, writing content should be the easiest thing in the world. You have a product or service to…

Creating the Perfect Content Marketing Cocktail

  Content marketing can be a puzzle sometimes. There are so many different forms, how can you be sure you get it right every time? I’ve just got back from a cycling holiday in…

How to Measure The Effectiveness of Your Content Marketing

  Content marketing is essential, but being a good writer doesn’t necessarily mean you’ll be a great content marketer. Why? Because great content…

How to Write Value-orientated Content

  Online marketing is never static. What’s hot and what’s not is constantly changing, keeping marketers on their toes. One thing that is certain is that content marketing is central to SEO (search engine optimisation) and always…