2017 | Briar Copywriting

I Want What They’ve Got or Why You Shouldn’t Try to Copy Your Competitors’ Copy

Apart…

The Age of Fake: Why Seeing and Reading Isn’t Believing

It would seem that nothing is as it appears today. Magazines are regularly being hauled over the coals for…

Copywriting Ramblings and the Power of Random

Will you indulge me for a moment? For over ten years I have been writing about every aspect of copywriting, marketing and social media I can think of. I’ve…

Why Ignorance and Copywriting Go Hand in Hand

Why should you go to the trouble of finding a copywriter who can create your content for you when you have a team of people already…

Why Politicians Make Crap Copywriters

You can’t escape politics these days. Elections are never-ending (rather like the DFS sale), and every news bulletin seems to include a couple of politicians flinging muck at each other. They (the politicians) complain that the…

Let’s Face it. You’re Not Unique

How to stand out when you don’t have a USP Every marketer (including me) says you have to highlight your USP (unique selling point) to make your reader understand why he or she should…

SEO Copywriting is NOT Bad Copy

Here’s a news flash for you, SEO copywriting is not bad copy. Granted, there is a lot of gobbledygook out there pretending to be high-quality content, but it’s usually written by someone who…

Why Traffic Isn’t the Be All and End All of Your SEO Strategy

Websites and SEO (search engine optimisation) go hand…

Blogging Hell - Generating Ideas

Every day, before I start client work, I try to write a blog. This has been my routine for the past ten years. Sometimes the ideas flow and, before I know it, another blog is scheduled…

Why Aren’t People Reading Your Content?

The simple answer to that question is because it bores the pants off them. Harsh words, but very true. Yes, you may well have spent hours labouring over your article. I’m sure it…