Content Marketing | Briar Copywriting

content marketing

How to Find The Most Powerful Benefit Your Product Offers

You don’t need me to tell you that the most powerful marketing content is dominated by benefits. They are…

Why You Shouldn’t Aim to Write Award Winning Content

That would be a dream come true, wouldn’t it? Content that you create wins an award. Wow. But that thought should never…

The Missing Link In Your Content Strategy

You might not think it, but you are missing something vital in your content strategy. Over the years you’ve found it increasingly difficult to come up with fresh content…

The 5 Mistakes You’re Making When Writing Your Content

Come on, writing copy can’t be that hard, right? After all, you’ve read all the advice from the copywriting greats, you keep…

Copywriting - How to be Natural and Authentic

This is longer than my usual stuff, so you might want to grab a coffee while you read. Recently, I was asked to talk at a…

Simple Copywriting is Not For Dummies

Pretty much every new project I work on with a new client includes the same conversation. It goes something like this. Me: “The message we write for our prospects must be simple, concise…

The Easy Way to Write Great Content Every Time

On the face of it, writing content should be the easiest thing in the world. You have a product or service to…

Creating the Perfect Content Marketing Cocktail

Content marketing can be a puzzle sometimes. There are so many different forms, how can you be sure you get it right every time? I’ve just got back from a cycling holiday in…

Why You Need an Editorial Calendar

When it comes to your marketing strategy, what’s one of the biggest headaches you face every week or month? I reckon it’s fairly safe to say it’s coming up with new content ideas…

How to Measure The Effectiveness of Your Content Marketing

Content marketing is essential, but being a good writer doesn’t necessarily mean you’ll be a great content marketer. Why? Because great content…

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