Yes, Your Copywriting Project Does Need Research
Marketing budgets have never been tighter, I get that, but that doesn’t mean you should start to skimp on the important stuff. I have noticed a trend recently in…
Marketing budgets have never been tighter, I get that, but that doesn’t mean you should start to skimp on the important stuff. I have noticed a trend recently in…
It doesn’t matter whether your company is small, medium, large or global, a copywriter will add value to what you do. They bring with them the…
Wouldn’t it be great if you could work freelance? No more 9 to 5, no demanding boss, no more commuting, no more pointless meetings… But hang on, freelancing means…
Starting up your own business is exciting and scary in equal measures. All too often you dive in without a second thought (especially if you’re working freelance or provide…
Ask any freelancer what’s the most frustrating thing about their business and they’ll probably say the inconsistent level of work. One minute they’re drowning under an…
The chances are you don’t have the time or energy to produce all the content your company needs. Whether it’s website copy or articles for your blog, writing and research take time so it can be more cost effective…
Have you ever wondered what a copywriter actually does? Obviously they write, but there’s a bit more to it than that. The interview Before any words can be written the…
I have never encouraged anyone to write about their own business. The quality of the marketing collateral you produce is key to your business’s success. I know you’re sitting there reading this…
“Ah, it’s great you’ve found yourself a nice little job.” Argh! That’s the type of comment I had to deal with all the time when I set up my copywriting business 7 years ago. Yes, I was…
At every stage of your life you’ll have a hero. I’ve flitted from Hartley Hare…