seo

Link Building in 2016

  I hesitate to say that search engine optimisation (SEO) has changed a lot over the years, mainly because, if you’ve been doing it properly, it hasn’t really altered much at all. High quality content has always been important, as has…

Why Small Businesses Are Getting Their SEO Wrong

    Oh God, not SEO again! Yeah, yeah, I’ve heard it all before – get a bunch of keywords, stick them in your site, people will…

Looking at SEO From Google’s Perspective

  For a number of years, Searchmetrics has been compiling reports about Google’s ranking factors to help developers and SEOers get to grips with what the search giant is looking for. Their latest report…

2015 Ranking Factors Survey

Ranking well in the search results would be easy if you had a crystal ball, but I’m guessing you don’t. That’s why mere mortals like you and me have to rely on the opinions of experts. That’s why I wanted to…

Rand Fishkin Reveals Why Your Links Aren’t Boosting Your Rankings

As a copywriter I’m not an SEO expert, but have a rough working knowledge of how to go about it…

How to Be Loud Online

    The internet is a crowded place, so it’s important your online profile is loud enough to stand out from all the others. As you know, content drives the internet, but it’s only going to work…

Nofollow Links Have Value Too

    In the ever-changing world of search engine optimisation the link remains a valuable commodity. As an internet marketer however, you’ll also know how frustrating the link building world can be. Day after day you spend…

The Press Release Is Dead

    Or is it? In the days before the internet, press releases were the main tool businesses had for getting their news out to where it mattered. It was the sole driving force behind brand awareness.…

The Most Common Content Marketing Mistakes

    You, like most of the other business owners in your field, began content marketing with the best intentions. At the start you were full of enthusiasm, but over time it’s become a…

Concentrate on Conversions Not Traffic

Most business owners are obsessed by the amount of traffic they get to their website. You’ve no doubt heard them boasting at networking events about how many thousands of unique visitors they get month, figures at their…