Email Marketing | Briar Copywriting

Email marketing

A Very Quick Guide to Email Salutations

This won’t take long. Email marketing is rife. Every business is doing it. Some are better at it than others. Let’s get one thing straight, if you’re sending unsolicited…

Can I Read Your Email on My Mobile?

A few days ago Google cracked down on websites that weren’t mobile friendly. Business owners around the world were frantically trying to bring their sites…

Maximising Your Email Marketing Open Rate

Email marketing remains one of the most popular forms of marketing. When things get a bit slack, it doesn’t take long to put something together and send it out to the thousands of opt-in…

Email Marketing Strategy - The Softly, Softly Approach

Don’t you just love email marketing? No stamps, no paper and no ink costs - just instant sales messages that can reach thousands of people in an…

The Reasons Why Spam Emails Fail

This blog first appeared on our sister site, Freelance Copywriter’s Blog, however we wanted to share it with you too. You may think it rather odd that I’m writing about the failure rate…

The 2 Best Ways to Ruin Your Email Marketing Campaign

Are there any tricks to email marketing? In a word, no. Of course, great copy, design and images will all…

Selling to the Masses - Catering for Different Tastes

How many times have you been roped in to trying something new? It could be a new sport, event, food or hobby. Sometimes…

What’s the Number 1 Aim of Your Email Marketing?

If you’re dabbling in email marketing you must have an aim. What is it? If you just said, “to get my emails opened”,…

How to Write a ‘Sales’ Email That Doesn’t Openly Sell

A sales email that doesn’t sell? No, I haven’t finally lost it. You really can write a sales email that…

Why Your Email Marketing Isn’t Working

What would you class as an acceptable open rate for your email marketing campaign? Do you know what click rate you should be aiming for? Well, to be honest it depends on the industry…

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