How Social Media is Being Used for B2B Marketing [Inforgraphic]
June 12th 2014 Sally Ormond B2B and social media, B2B marketing, social media, social media marketing
There’s no getting away from the importance of social media has on B2B marketing.
I was intrigued to come across this infographic on Smart Insights from B2B Marketing and Circle Research.
Following a survey of 288 client-side marketers they discovered:
- LinkedIn was the platform that generated the most revenue
- Twitter, LinkedIn and Facebook came out as the top 3 platforms for brand awareness
- Most content (75%) is posted by the marketing team, followed by key experts and then the management team
- The main challenges associated with social media are ROI and the time involved
I’d love to hear your comments on this.
If you run a business, to you agree with their findings?
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