How Social Media is Being Used for B2B Marketing [Inforgraphic]

June 12th 2014       Sally Ormond       B2B and social media, B2B marketing, social media, social media marketing

 

 

There’s no getting away from the importance of social media has on B2B marketing.

I was intrigued to come across this infographic on Smart Insights from B2B Marketing and Circle Research.

Following a survey of 288 client-side marketers they discovered:

  • LinkedIn was the platform that generated the most revenue
  • Twitter, LinkedIn and Facebook came out as the top 3 platforms for brand awareness
  • Most content (75%) is posted by the marketing team, followed by key experts and then the management team
  • The main challenges associated with social media are ROI and the time involved

I’d love to hear your comments on this.

If you run a business, to you agree with their findings?

 

B2B marketing

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Tags: B2B and social media, B2B marketing, social media, social media marketing
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