case studies

Website Content: Why You Need Three Levels of Content – Part 2

  This is part two of the article looking at the different levels…

Case Studies – How to Write Them [Infographic]

  Following on from my last post that talked about testimonials and case studies, I came across this infographic on unbounce that I thought you would be…

Testimonials or Case Studies?

  Testimonials or case studies? Which is best? Well, one thing’s certain, no one will believe a word you say without proof. It’s true. Your website content can be as compelling as you like, but if you don’t back up your…

Why Case Studies Win Over Testimonials Every Time

  You can talk about your services and products until you’re blue in the face, but without some sort of social proof, no one’s going to listen.…

How to Be Loud Online

    The internet is a crowded place, so it’s important your online profile is loud enough to stand out from all the others. As you know, content drives the internet, but it’s only going to work…

The Art of Subtle Self-Promotion

Being a business owner means putting aside your British reserve and bigging yourself up. Every tweet, Facebook update, forum comment, brochure, website, email and newsletter is aimed at boosting your profile. But, how you go about that…

Market Research

  Finding out what they really want There is one sure fire way of finding out what your customers are looking for – ask them. They can tell you if your products/services are providing what they’re looking for, whether your customer service is hitting the mark and how…

Website Copywriting–Being Effective

  Website copywriting is just one of the services I offer my clients. Creating copy that is effective is essential if you want your website visitor to become a paying customer. Generating copy that is interesting, relevant and that sells isn’t as easy as…

Copywriting–Conveying Trust

  In any business relationship, trust is probably the most important factor. After all, if someone doesn’t trust you they’re not going to buy from you. So, when you’re creating your marketing materials, your copy has to convince your readers that you are trustworthy. Before I go on…

Effective Case Studies

  The humble case study can be like the AK47 of your marketing armoury. What better way to boost your company’s profile while showing your customers a real life example of exactly what your products can do for them. The most powerful case studies…