email content

These Four Mistakes Are Killing Your Email Campaigns

  Creating emails sounds as though it should be the most natural thing in the world. You work out what you want to say, you put it…

The Five Elements Your Email Marketing Must Have

  Junk mail is the bane of modern life (well, one of them) but email marketing is fast becoming a blight of equal magnitude. It’s popular because…

Effective Email Marketing Content in 8 Easy Steps

  If your inbox is anything like mine, it attracts oodles of terrible email marketing. From the brightly coloured and badly formatted ones from “SEO experts”, to…

How to Write a ‘Sales’ Email That Doesn’t Openly Sell

A sales email that doesn’t sell? No, I haven’t finally lost it. You really can write a sales email that…